Paula Renaye is the author of “The Hardline Self Help Handbook: What Are You Willing to Do to Get What You Really Want?” Paula shares with her readers a cut-to-the-chase approach towards personal development and self-improvement.

Paula Renaye is a certified professional coach, motivational speaker, regression hypnosis practitioner and award-winning author. She has been a consultant for 18 years and is a member of the International Association of Coaches. She presents classes, seminars, hands-on workshops and events on self-development and self-healing, as well as writing and publishing. Her passion is helping people face reality and take personal responsibility for their choices in order to reclaim their own power and live the life they really want.

Yvonne Wu – The title of your book is “Hardline Self Help” what does the title mean?

Paula Renaye – Hardline Self Help means that you stop letting yourself off the hook—stop giving yourself excuses for why you don’t or can’t have what you want—and you hold your own feet to the fire, face reality, take responsibility for your life right now and get busy

doing what you know you need to do.

Yvonne Wu – What do you mean by “What Are You Willing to Do to Get What You Really Want?”

Paula Renaye – When we are in tough spots in our lives and are in a loop of pain we just can’t seem to find a way out of, we may say that we’re willing to do anything to make things better. But is it really true? Many times, what we’re really saying is, “I‘ll do anything not to hurt anymore as long as I can keep things the way I want them.” For example, if what you want is a loving, peaceful and trusting relationship, but you’re in constant turmoil and upset over the situation you’re living in, what are you willing to do about it? Personally, I was willing to do absolutely anything except the one thing that I had to do—get a different partner. When I became willing to let go of my limitations—my attachment to that particular partner—I opened the door to being able to have what I really wanted.

Here’s another example. A lot of people tell me they’re going to write a book. Great! When? How? What are you willing to sacrifice to make it happen? Are you willing to watch less television to make time for writing? Are you willing to give up golfing on weekends? How bad do you really want it? I asked myself the “what are you willing to do” question repeatedly throughout the process of writing and launching this book. Every time the answer was the same—whatever it takes, which meant working 12 to 16 hours a day for months straight. Sure, I got tired, but I loved what I was doing, and getting this book in print was that important to me. I was willing.

Yvonne Wu – Where is Hardline Self Help available?

Paula Renaye – The book is available at http://www.amazon.com , Barnes&Noble ,

http://www.hardlineselfhelp.com and on Kindle.

http://itunes.apple.com/ca/podcast/the-business-report/id302459315

Learn more about Paula Renaye, download  Paula Renaye’s podcast in iTunes

Some popular video sites are YouTube, Google, Yahoo, Social Media Sites.

How to use Video

Make your videos You can use a digital camera, video cameras, web-cams, cell-phones etc (anything that records video) Keep it under 100mb so you can upload it. You may also need video software to transfer your raw data to the right type of file.

Stay on Topic. Always put your web address in the video. Videos are just another form of marketing and communicating your value to your market. It’s no different than writing a sales letter on a website.

Provide product-related information to aid use of your product or service.

Offer Sponsorship. Sponsors who may have similar products or complimentary products may want to pay to advertise or for you to advertise them.

Connect with people internationally or customers living in remote locations.

Why Every Business should have a Video on there website

Have you ever been at an event and listened intently to someone speaking only to say to the person beside you what did he say? Have you been at a social gathering in which you only had a few moments to talk about yourself and your business only to hear your audience say “What did he say?” or “What does he do?”

With video there are no other distractions like there are in person. You can rewind and fast forward if you do not understand or you are interrupted. You can replay anytime and any hour of the day. You can even press stop!

Do you find yourself spending more time on the internet then you do watching TV? Video watchers are TV watchers. Pew Research Center reports that Online news consumption continues to grow, and substantial minorities of Americans are now taking advantage of specialized web-based and digital tools to get the news.

Videos can be viewed anywhere on phones and on your website. You can add your video as an attachment on your email. Videos can be watched on subways, walking your dog and during your lunch hour.

Videos increase traffic, is less costly then a TV advertisement and much like a sales page or a TV commercial it is a way for you to advertise your site.

Let me know how Video has worked for you!

The invention of the iPad and the Kindle Reader, with its easy to use screen, has attracted the young and old alike – such as baby boomers born 1946 up and the young generation z while the introduction of the iphone, Google android phone and iPod have attracted tech savvy generation x, the baby boomers, and generation y, born in the 1970’s.

What does this mean to authors? Well there is a huge population that buys gadgets that have portals onto ebook content. They are viewing these books on the go, on the subway, in restaurants, and when they are standing in line. The high definition screen and user friendly touch keyboard makes the iPad a must have.

There are multiple ebook formats – formats such as EPUB, PDF, RTF, PDB, WOBI, LRF and TXT – thoughts to consider when publishing your first ebook.

• Prepare your ebook in doc format. Many ebook distribution stores will convert your book in multiple formats;

• Potential distributers for your ebook are Stanza on the iphone and .Aldiko for google android phone;

• When preparing your ebook for digital format to be displayed in e reader device the formatting must be simple: no tabs, no page numbers, no exotic fonts;

Your ebook can be sold on such ebook retailers as Lulu, Smashwords, BookGlutton, Kindle, iBookstore, and more;

• Don’t forget to sell your ebook on your own website to avoid commission fees;

• Advertise your book via social media;

• Add a link to your book into your email signature;

• Write articles about your book with a link to your book;

• Send out press releases about your soon to be released book;

• Create a video and distribute to online video directories.

There is now software such as eReader a Barnes and Nobile company that can be installed onto your iphone,  ipod touch, blackberry, Palm OS, Pocket PC, Windows mobile Smartphone, your PC and Laptop. This tool allows you to purchase and download ebooks. There is no cost presently for the basic version of this download.

For your Blackberry, you must install eReader directly from your device’s built-in browser. For your convenience, you can copy and paste this web address in an email and open it on your Blackberry.
www.ereader.com/bb

To purchase books for your ipod, ipad or iphone go to your iTunes store on your pc or laptop. The iTunes store will offer a selection for download. You can download audio books, podcasts, music videos, movies and apps.

Go to apps, select Stanza or eReader, under applications you will be given a choice of book apps to choose from. Choose the eReader that works best for you; follow the instructions and download.

As an Author what does this technology mean to you? You are expanding your market share to our green consumers. You are also attracting the consumer who is on the go and may not normally have the time to sit down and read a book. There is no more waiting for a book to be instock and shipped out.

Born between 1979 and 1994, these Generation Y kids are significantly more concerned about the environment than their parents are but have a strong influence over there parents purchases. This generation is not only using the latest technology but is showing their parents how to text message, fix there computers and install there software.

Where are these eco-friendly consumers found? These readers are no longer confined to the large bookstores to browse and read. You can see them reading in line-ups, waiting for appointments, sitting in malls, having coffee, on the bus, living in rural areas and sitting in stopped traffic.

Do you need assistance with publishing and promoting your book? Learn more

You can invite your friends to your business events you are holding or attending.
Once your friends are invited you can see who is attending your event.
You can stay in touch even after a networking event by using the Chat option.
Facebook is like a brochure, flyer or billboard. You can advertise your products or services and give your contact information.
Your followers can join your mailing list or purchase your products without visiting your website.
You can advertise and increase traffic to your blog, articles or website.
Bring increased traffic to your videos or use the video application to advertise your products/services on Facebook.
Using applications like polls promotes interactive communication among followers and other Facebook users.
Advertise your promotions.
Create or join groups that are in your chosen target market.

Do you need help setting up your social media profile? Are you thinking of calling Facebook 911? The YP Publishing offers Social Media Services contact us to find out more.

Watch my Podcast Video Facebook For Beginners.

Watch me on itunes: http://itunes.apple.com/ca/podcast/the-cappuccino-breeze-monthly/id306356647

Are you tired of packing, taking time off work and carrying boxes of books? Then a Virtual Book Tour may be for you.

Virtual Book Tours can be done with or as an alternative for live book events. A Virtual Book Tour is an advertisement of online book events.

Virtual Book Tours can increase your market share. Your book will be appearing all over the Internet without ever leaving your home and best of all your exposure is global.

The author stops at a given number of websites in a given amount of time, usually a month, the same as they would do at bookstores during a real world tour. At these stops, the author may be interviewed, may blog themselves, may answer questions from readers or get their book reviewed. The author may appear on radio shows or on podcasts who will read and recommends the book.

Now what! You need to line up interested bloggers, podcasters and website owners who would be willing to host you. The main thing you need to consider is do these blogs generate enough traffic. The audience needs to be interested in your topic. Remember to have a media kit available to show perspective bloggers and website owners.

Remember to make available for purchase through link backs to your book’s sales page on your website or through Amazon.com or BN.com (Barnes and Noble). Another hot tip, contests also attract listeners.

Many Authors that I have spoken with have told me that they like Virtual Book Tours because it is less expensive. Is is also longer lasting and they have no public speaking worries. Some Authors prefer Live Book Tours because they enjoy seeing the audience’s reaction. Which do you prefer Live Book Tours or Virtual Book Tours?

Let me help you with all of your important tasks. This would allow you to focus on the job that only an author can do, which is writing great books. Learn more about Virtual Book Tours here.