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	<title>The YP Publishing &#187; book promotion</title>
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	<description>Online Book Promotional Services</description>
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		<title>Author Interview &#8211; Paula Renaye</title>
		<link>http://theyppublishing.com/author-interview-paula-renaye/</link>
		<comments>http://theyppublishing.com/author-interview-paula-renaye/#comments</comments>
		<pubDate>Sun, 28 Aug 2011 14:25:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog tour]]></category>
		<category><![CDATA[book marketing]]></category>
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		<category><![CDATA[self help]]></category>
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		<category><![CDATA[selfhelp]]></category>
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		<description><![CDATA[Paula Renaye is the author of “The Hardline Self Help Handbook: What Are You Willing to Do to Get What You Really Want?” Paula shares with her readers a cut-to-the-chase approach towards personal development and self-improvement. Paula Renaye is a certified professional coach, motivational speaker, regression hypnosis practitioner and award-winning author. She has been a [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://theyppublishing.com/wp-content/uploads/2011/05/121-close-crop-196x300.jpg"><img class="aligncenter size-full wp-image-3241" title="121-close-crop-196x300" src="http://theyppublishing.com/wp-content/uploads/2011/05/121-close-crop-196x300.jpg" alt="" width="196" height="300" /></a></p>
<p><em><strong><span style="color: #800000;">Paula Renaye is the author of </span></strong>“</em><strong>The Hardline Self Help Handbook: What Are You Willing to Do to Get What You Really Want?”</strong> Paula shares with her readers a cut-to-the-chase approach towards personal development and self-improvement.</p>
<p>Paula Renaye is a certified professional coach, motivational speaker, regression hypnosis practitioner and award-winning author. She has been a consultant for 18 years and is a member of the International Association of Coaches. She presents classes, seminars, hands-on workshops and events on self-development and self-healing, as well as writing and publishing. Her passion is helping people face reality and take personal responsibility for their choices in order to reclaim their own power and live the life they really want.</p>
<p>Yvonne Wu –<strong> The title of your book is “Hardline Self Help” what does the title mean? </strong></p>
<p>Paula Renaye &#8211; Hardline Self Help means that you stop letting yourself off the hook—stop giving yourself excuses for why you don’t or can’t have what you want—and you hold your own feet to the fire, face reality, take responsibility for your life right now and get busy</p>
<p>doing what you know you need to do.</p>
<p>Yvonne Wu – <strong>What do you mean by “What Are You Willing to Do to Get What You Really Want?”</strong></p>
<p>Paula Renaye – When we are in tough spots in our lives and are in a loop of pain we just can’t seem to find a way out of, we may say that we’re willing to do anything to make things better. But is it really true? Many times, what we’re really saying is, “I‘ll do anything not to hurt anymore as long as I can keep things the way I want them.” For example, if what you want is a loving, peaceful and trusting relationship, but you’re in constant turmoil and upset over the situation you’re living in, what are you willing to do about it? Personally, I was willing to do absolutely anything except the one thing that I had to do—get a different partner. When I became willing to let go of my limitations—my attachment to that particular partner—I opened the door to being able to have what I really wanted.</p>
<p>Here’s another example. A lot of people tell me they’re going to write a book. Great! When? How? What are you willing to sacrifice to make it happen? Are you willing to watch less television to make time for writing? Are you willing to give up golfing on weekends? How bad do you really want it? I asked myself the “what are you willing to do” question repeatedly throughout the process of writing and launching this book. Every time the answer was the same—whatever it takes, which meant working 12 to 16 hours a day for months straight. Sure, I got tired, but I loved what I was doing, and getting this book in print was that important to me. I was willing.</p>
<p>Yvonne Wu – <strong>Where is Hardline Self Help available?</strong></p>
<p>Paula Renaye –<strong><em> The book is </em></strong>available at <a href="http://www.amazon.com/Hardline-Self-Help-Handbook-Willing/dp/0967478650/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1304533539&amp;sr=1-1">http://www.amazon.com</a><span style="text-decoration: underline;"> , </span><a href="http://productsearch.barnesandnoble.com/search/results.aspx?store=BOOK&amp;WRD=hardline+self+help&amp;page=index&amp;prod=univ&amp;choice=book&amp;query=hardline+self+help&amp;flag=False&amp;pos=-1&amp;box=hardline+self+help&amp;ugrp=2">Barnes&amp;Noble </a>,</p>
<p><a href="http://www.hardlineselfhelp.com/">http://www.hardlineselfhelp.com</a> <em>and on </em><a href="http://www.amazon.com/Hardline-Self-Help-Handbook-ebook/dp/B004XNKDB6/ref=sr_1_2?ie=UTF8&amp;m=AZC9TZ4UC9CFC&amp;s=books&amp;qid=1304532186&amp;sr=8-2"><em>Kindle</em></a><em>.</em></p>
<p><strong><br />
</strong></p>
<p><a href="http://theyppublishing.com/wp-content/uploads/2011/08/logo.jpg"><img class="alignleft size-full wp-image-4894" title="logo" src="http://theyppublishing.com/wp-content/uploads/2011/08/logo.jpg" alt="" width="110" height="94" /></a><a href="http://itunes.apple.com/ca/podcast/the-business-report/id302459315" target="_blank">http://itunes.apple.com/ca/podcast/the-business-report/id302459315</a></p>
<p><strong>Learn more about Paula Renaye, download  Paula Renaye&#8217;s podcast in iTunes</strong></p>
<p>&nbsp;</p>
<p>Listen to Paula Renaye&#8217;s podcast live</p>
<p><br /><img src="http://theyppublishing.com/wp-content/plugins/ws-audio-player/img/music.gif" alt="music" />Author insert a music with <a href="http://icyleaf.com/projects/ws-audio-player/">WS Audio Player</a>.<br />(<a href="http://theyppublishing.com/podcast/PaulaRenayeHardlineSelfHelp.mp3" />Download</a>) this music.</p>
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		<title>The Power of Video</title>
		<link>http://theyppublishing.com/the-power-of-video/</link>
		<comments>http://theyppublishing.com/the-power-of-video/#comments</comments>
		<pubDate>Fri, 25 Feb 2011 13:39:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[book marketing]]></category>
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		<category><![CDATA[internet]]></category>
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		<category><![CDATA[video]]></category>
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		<category><![CDATA[videopromotion]]></category>

		<guid isPermaLink="false">http://theyppublishing.com/?p=2894</guid>
		<description><![CDATA[Video is a way to educate your audience more quickly about your services for less cost.  Video captures the attention of your chosen audience.  Search Engines love video, it’s faster to get indexed than article marketing and people just love watching videos. Videos generate traffic to your site therefore increase sales. Some popular video sites are YouTube, [...]]]></description>
			<content:encoded><![CDATA[<p>Video is a way to educate your audience more quickly about your services for less cost.  Video captures the attention of your chosen audience.  Search Engines love video, it’s faster to get indexed than article marketing and people just love watching videos. Videos generate traffic to your site therefore increase sales.</p>
<p>Some popular video sites are YouTube, Google, Yahoo, Social Media Sites.</p>
<p><strong> How to use Video</strong></p>
<p><strong>Make your videos</strong> You can use a digital camera, video cameras, web-cams, cell-phones etc (anything that records video) Keep it under 100mb so you can upload it. You may also need video software to transfer your raw data to the right type of file.</p>
<p><strong>Stay on Topic.</strong> Always put your web address in the video. Videos are just another form of marketing and communicating your value to your market. It’s no different than writing a sales letter on a website.</p>
<p><strong>Provide product-related information</strong> to aid use of your product or service.</p>
<p><strong>Offer Sponsorship.</strong> Sponsors who may have similar products or complimentary products may want to pay to advertise or for you to advertise them.</p>
<p><strong>Connect with people internationally</strong> or customers living in remote locations.</p>
<p><strong>Why Every Business should have a Video on there website</strong></p>
<p>Have you ever been at an event and listened intently to someone speaking only to say to the person beside you what did he say? Have you been at a social gathering in which you only had a few moments to talk about yourself and your business only to hear your audience say “What did he say?” or “What does he do?”</p>
<p>With video there are no other distractions like there are in person. You can rewind and fast forward if you do not understand or you are interrupted. You can replay anytime and any hour of the day. You can even press stop!</p>
<p>Do you find yourself spending more time on the internet then you do watching TV? Video watchers are TV watchers. Pew Research Center reports that Online news consumption continues to grow, and substantial minorities of Americans are now taking advantage of specialized web-based and digital tools to get the news.</p>
<p>Videos can be viewed anywhere on phones and on your website. You can add your video as an attachment on your email. Videos can be watched on subways, walking your dog and during your lunch hour.</p>
<p>Videos increase traffic, is less costly then a TV advertisement and much like a sales page or a TV commercial it is a way for you to advertise your site.</p>
<p>Let me know how Video has worked for you!</p>
<p>&nbsp;</p>
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		<title>Author Interview &#8211; Dr. Howard Schubiner MD</title>
		<link>http://theyppublishing.com/author-interview-dr-howard-schubiner-md/</link>
		<comments>http://theyppublishing.com/author-interview-dr-howard-schubiner-md/#comments</comments>
		<pubDate>Sun, 06 Feb 2011 04:35:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[book promotion]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[alternative medicine]]></category>
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		<description><![CDATA[Dr. Howard Schubiner is the author of &#8220;Unlearn Your Pain&#8221;. Dr. Schubiner shares with his readers Alternative ways to heal yourself without medicine. Dr. Howard Schubiner is board certified in pediatrics, adolescent medicine, and internal medicine and is the director of the Mind Body Medicine Center at Providence Hospital in Southfield, MI. He is a [...]]]></description>
			<content:encoded><![CDATA[<p><strong><em><a href="http://theyppublishing.com/wp-content/uploads/2010/12/book-picture2.jpg"><img class="alignleft size-medium wp-image-2614" title="book picture2" src="http://theyppublishing.com/wp-content/uploads/2010/12/book-picture2-248x300.jpg" alt="" width="248" height="300" /></a><span style="font-size: small;">Dr. Howard Schubiner is the author of &#8220;Unlearn Your Pain&#8221;</span></em></strong><span style="font-size: small;">. Dr. Schubiner shares with his readers Alternative ways to heal yourself without medicine.</span></p>
<p><span style="font-size: small;">Dr. Howard Schubiner is board certified in pediatrics, adolescent medicine, and internal medicine and is the director of the Mind Body Medicine Center at Providence Hospital in Southfield, MI. He is a Clinical Professor at Wayne State University School of Medicine and is a fellow in the American College of Physicians, the American Academy of Pediatrics, and the Society for Adolescent Health and Medicine. He has authored more than sixty publications in scientific journals and books and has given more than 250 lectures to scientific audiences regionally, nationally, and internationally. Dr. Schubiner has consulted for the American Medical Association, the National Institute on Drug Abuse, and the National Institute on Mental Health. He is also a senior teacher of mindfulness meditation. He has been included on the list of the Best Doctors in America since 2003. Dr. Schubiner lives in the Detroit area with his wife of twenty-six years and has two adult children.</span></p>
<p><span style="font-size: small;"><em><em>You can read more about Dr. Howard Schubiner &#8216;s book by visiting <a href="http://www.unlearnyourpain.com/" target="_blank">Unlearn Your Pain</a></em> </em></span></p>
<p><span style="font-size: small;">Yvonne Wu &#8211; <strong>The title of your book is “Unlearn Your Pain&#8221; what does the title mean?</strong></span></p>
<p><span style="font-size: small;">Howard Schubiner -The most important aspect of dealing with chronic pain is to understand what is causing it in the first place. Modern medicine is good at identifying certain causes of pain, such as fractures, tumors, or infections. However, for the majority of people with chronic pain, modern medicine cannot identify a specific cause and is left with treating pain with medications to attempt to cover up the pain. ―Unlearn Your Pain‖ conveys the simple, yet revolutionary concept that pain is often a product of learned nerve pathways that can be reversed.</span></p>
<p><span style="font-size: small;">Yvonne Wu -<strong>What type of illnesses would benefit from your book and your program?</strong></span></p>
<p><span style="font-size: small;">Howard Schubiner -Once a specific medical cause is ruled out, the following conditions are those that can be applicable to the concepts and methods of ―Unlearn Your Pain‖. Chronic neck or back pain, tension or migraine headaches, fibromyalgia, irritable bowel syndrome, TMJ disorder, interstitial cystitis, postural orthostatic tachycardia syndrome, chronic abdominal or pelvic pain, whiplash, vulvodynia, chronic tendonitis, repetitive stress injury, myofascial pain syndrome, chronic fatigue, tinnitus, paresthesias, anxiety and depression.</span></p>
<p><span style="font-size: small;">Yvonne Wu -<strong>What inspired you to write the book?</strong></span></p>
<p><span style="font-size: small;">Howard Schubiner &#8211; I was inspired by the amazing recoveries of my patients and their courage in facing their past, their lives, and their pain. I wanted to bring this message of hope and healing to a wider audience.</span></p>
<p><span style="font-size: small;">Yvonne Wu &#8211; <strong>Tell us where “Unlearn Your Pain” is available.</strong></span></p>
<p><span style="font-size: small;">Howard Schubiner -The book is available from amazon.com and from <a href="http://www.unlearnyourpain.com/" target="_blank">www.unlearnyourpain.com.</a></span></p>
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		<title>Author Interview – Paige Agnew</title>
		<link>http://theyppublishing.com/author-interviews-%e2%80%93-paige-agnew/</link>
		<comments>http://theyppublishing.com/author-interviews-%e2%80%93-paige-agnew/#comments</comments>
		<pubDate>Sun, 09 Jan 2011 00:47:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[book promotion]]></category>
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		<description><![CDATA[Paige wrote her first book, Starless Sky at age 15 and published it in January of 2010. Starless Sky was birthed during the time of grief and loss while Paige was in the 8th grade.Paige loves to know that she can speak words of life through writing that brings entertainment, escape, or healing to readers. [...]]]></description>
			<content:encoded><![CDATA[<p><strong><span style="color: #6a5acd;"><a href="http://theyppublishing.com/wp-content/uploads/2011/01/paige.png"><img class="aligncenter size-medium wp-image-2676" title="paige" src="http://theyppublishing.com/wp-content/uploads/2011/01/paige-200x300.png" alt="" width="200" height="300" /></a></span></strong></p>
<p><strong><span style="color: #6a5acd;"><span style="font-size: medium;"><span style="font-family: arial,helvetica,sans-serif;">Paige wrote her first book, <em>Starless Sky</em> at age 15</span></span></span></strong><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: medium;"> and published it in January of 2010. Starless Sky was birthed during the time of grief and loss while Paige was in the 8th grade.Paige loves to know that she can speak words of life through writing that brings entertainment, escape, or healing to readers. She can write words that make readers cry, laugh, exclaim with excitement, or stay up all night wondering what happens in the end. Her sense of humor and from the heart personality shines through her writing. She was born in Michigan. Her compassion and sense of humor is in all of her writings. When Paige is not writing, she enjoys sports, dancing, singing, playing the piano, reading and attending her brother&#8217;s college football games. In addition, spending time with family, friends, and her dog, Tigger are important to her. She is also actively involved in her church and community.<br />
<strong>Visit Paige Agnew&#8217;s website <a href="http://paigeagnew.com/">http://paigeagnew.com</a></strong></span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: medium;"><strong><br />
</strong></span></span></p>
<p><span style="font-size: medium;"><span style="font-family: arial,helvetica,sans-serif;"><strong>Yvonne Wu - What are the three words that describe Starless Sky?</strong></span></span></p>
<p><span style="font-size: medium;"><span style="font-family: arial,helvetica,sans-serif;">Paige Agnew -Encouraging, Inspiring, Serious while Entertaining.</span></span></p>
<p><span style="font-size: medium;"><span style="font-family: arial,helvetica,sans-serif;"><strong>Yvonne Wu -What makes Starless Sky unique?</strong></span></span></p>
<p><span style="font-size: medium;"><span style="font-family: arial,helvetica,sans-serif;">Paige Agnew -How many times have you read a book or seen a movie where a character dies and you can’t help but bawl your eyes out?  (Never? Well then, may I recommend Nicolas Sparks?  Great writer, but grab a box of kleenex).  Because I have experienced my share of tears reading and watching movies, I wanted to write a story where I could tap into something as deep as death, but instead of leaving the reader in despair, I would portray hope.  This makes Starless Sky unique.</span></span></p>
<p><span style="font-size: medium;"><span style="font-family: arial,helvetica,sans-serif;"><strong>Yvonne Wu &#8211; What advice can you give to a teenager who is grieving?</strong></span></span></p>
<p><span style="font-size: medium;"><span style="font-family: arial,helvetica,sans-serif;">Paige Agnew -Talk about your loss, write about it if you are not a talker, but get it out somehow. Share your feelings with someone who can help you and that is not always peers as their knowledge may be limited regardless of how mature or well meaning. Ask to speak with a counselor for additional support. Know that the stages of grief and loss are not really stages that happen in a specific order; know that you are not losing your mind. Healing takes time and it is a deliberate process. Healing does not truly happen just because you will it. Mostly, I am saying, do not go through it alone – let others help you – take some time to be alone if needed but balance it with self care and support.</span></span></p>
<p><strong><br />
</strong><br />
<a href="http://theyppublishing.com/wp-content/uploads/2011/08/logo.jpg"><img class="alignleft size-full wp-image-4894" title="logo" src="http://theyppublishing.com/wp-content/uploads/2011/08/logo.jpg" alt="" width="110" height="94" /></a><a href="http://itunes.apple.com/ca/podcast/the-business-report/id302459315" target="_blank">http://itunes.apple.com/ca/podcast/the-business-report/id302459315</a></p>
<p><strong>Learn more about Paige, download Paige&#8217;s podcast in iTunes</strong></p>
<p>&nbsp;</p>
<p>Listen to Paige Agnew&#8217;s Podcast live</p>
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		<title>Ten Tips for Publishing your eBook</title>
		<link>http://theyppublishing.com/ten-tips-for-publishing-your-ebook/</link>
		<comments>http://theyppublishing.com/ten-tips-for-publishing-your-ebook/#comments</comments>
		<pubDate>Fri, 08 Oct 2010 22:48:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[articles]]></category>
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		<guid isPermaLink="false">http://theyppublishing.com/?p=2367</guid>
		<description><![CDATA[With Amazon and Apple aggressively entering the ebook market, this has opened the distribution doors for self-publishers. In the past, self-publishers’ biggest obstacle was lack of distribution for their book. The invention of the iPad and the Kindle Reader, with its easy to use screen, has attracted the young and old alike – such as [...]]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000000;">With Amazon and Apple aggressively entering the ebook market, this has opened the distribution doors for self-publishers. In the past, self-publishers’ biggest obstacle was lack of distribution for their book.</span></p>
<p><span style="color: #000000;">The invention of the iPad and the Kindle Reader, with its easy to use screen, has attracted the young and old alike – such as baby boomers born 1946 up and the young generation z while the introduction of the iphone, Google android phone and iPod have attracted tech savvy generation x, the baby boomers, and generation y, born in the 1970’s.</span></p>
<p><span style="color: #000000;">What does this mean to authors? Well there is a huge population that buys gadgets that have portals onto ebook content. They are viewing these books on the go, on the subway, in restaurants, and when they are standing in line. The high definition screen and user friendly touch keyboard makes the iPad a must have.</span></p>
<p><span style="color: #000000;">There are multiple ebook formats – formats such as EPUB, PDF, RTF, PDB, WOBI, LRF and TXT – thoughts to consider when publishing your first ebook.</span></p>
<ul>
<li><span style="color: #000000;"> Prepare your ebook in doc format. Many ebook distribution stores will convert your book in multiple formats;</span></li>
</ul>
<ul>
<li><span style="color: #000000;"> Potential distributers for your ebook are Stanza on the iphone and .Aldiko for google android phone;</span></li>
</ul>
<ul>
<li><span style="color: #000000;"> When preparing your ebook for digital format to be displayed in e reader device the formatting must be simple: no tabs, no page numbers, no exotic fonts;</span></li>
</ul>
<p><span style="color: #000000;">Your ebook can be sold on such ebook retailers as Lulu, Smashwords, BookGlutton, Kindle, iBookstore, and more;</span></p>
<ul>
<li><span style="color: #000000;"> Don’t forget to sell your ebook on your own website to avoid commission fees;</span></li>
</ul>
<ul>
<li><span style="color: #000000;">Advertise your book via social media;</span></li>
</ul>
<ul>
<li><span style="color: #000000;"> Add a link to your book into your email signature;</span></li>
</ul>
<ul>
<li><span style="color: #000000;"> Write articles about your book with a link to your book;</span></li>
</ul>
<ul>
<li><span style="color: #000000;"> Send out press releases about your soon to be released book;</span></li>
</ul>
<ul>
<li><span style="color: #000000;"> Create a video and distribute to online video directories.</span></li>
</ul>
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		<title>Going Green Paperless Books</title>
		<link>http://theyppublishing.com/going-green-paperless-books/</link>
		<comments>http://theyppublishing.com/going-green-paperless-books/#comments</comments>
		<pubDate>Sat, 07 Aug 2010 03:16:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[book marketing]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[new media marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iphone]]></category>

		<guid isPermaLink="false">http://theyppublishing.com/?p=2168</guid>
		<description><![CDATA[Its simple now to purchase popular books that fit in your pocket.  Download your books right from your ipod onto your library. There is now software such as eReader a Barnes and Nobile company that can be installed onto your iphone,  ipod touch, blackberry, Palm OS, Pocket PC, Windows mobile Smartphone, your PC and Laptop. This tool [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Its simple now to purchase popular books that fit in your pocket.  Download your books right from your ipod onto your library.</strong></p>
<p><strong>There is now software such as eReader a Barnes and Nobile company that can be installed onto your iphone,  ipod touch, blackberry, Palm OS, Pocket PC, Windows mobile Smartphone, your PC and Laptop. This tool allows you to purchase and download ebooks. There is no cost presently for the basic version of this download.</strong></p>
<p><strong>For your Blackberry, you must install eReader directly from your device’s built-in browser. For your convenience, you can copy and paste this web address in an email and open it on your Blackberry.<br />
<a href="http://www.ereader.com/bb">www.ereader.com/bb</a></strong></p>
<p><strong>To purchase books for your ipod, ipad or iphone go to your iTunes store on your pc or laptop. The iTunes store will offer a selection for download. You can download audio books, podcasts, music videos, movies and apps.</strong></p>
<p><strong>Go to apps, select Stanza or eReader, under applications you will be given a choice of book apps to choose from. Choose the eReader that works best for you; follow the instructions and download.</strong></p>
<p><strong>As an Author what does this technology mean to you? You are expanding your market share to our green consumers. You are also attracting the consumer who is on the go and may not normally have the time to sit down and read a book. There is no more waiting for a book to be instock and shipped out.</strong></p>
<p><strong>Born between 1979 and 1994, these Generation Y kids are significantly more concerned about the environment than their parents are but have a strong influence over there parents purchases. This generation is not only using the latest technology but is showing their parents how to text message, fix there computers and install there software.</strong></p>
<p><strong>Where are these</strong><strong> </strong><strong>eco-friendly consumers found? These readers are no longer confined to the large bookstores to browse and read. You can see them reading in line-ups, waiting for appointments, sitting in malls, having coffee, on the bus, living in rural areas and sitting in stopped traffic.</strong></p>
<p><strong>Do you need assistance with publishing and promoting your book? Learn more </strong></p>
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		<title>The 4 W’s of a Media Kit</title>
		<link>http://theyppublishing.com/the-4-w%e2%80%99s-of-a-media-kit/</link>
		<comments>http://theyppublishing.com/the-4-w%e2%80%99s-of-a-media-kit/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 21:11:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[book promotion]]></category>
		<category><![CDATA[media exposure]]></category>
		<category><![CDATA[media kit how to]]></category>
		<category><![CDATA[author]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[media kit]]></category>

		<guid isPermaLink="false">http://theyppublishing.com/?p=1692</guid>
		<description><![CDATA[Do you have a newsworthy story? Before you go out looking for media exposure make sure that you have a media kit available. Remember the media won’t wait until you’ve had a chance to put this together, so if it isn’t completed beforehand, they will go to the next story. What is a media kit? [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><span style="font-size: medium;">Do you have a newsworthy story? Before you go out looking<br />
for media exposure make sure that you have a media kit<br />
available. Remember the media won’t wait until you’ve had<br />
a chance to put this together, so if it isn’t completed beforehand,<br />
they will go to the next story.</span></p>
<p style="text-align: left;"><span style="font-size: medium;">What is a media kit?</span></p>
<p style="text-align: left;"><span style="font-size: medium;">A media kit is a sales tool. A media kit, sometimes called a<br />
press kit, is simply information put together that talks about<br />
a business or product. A pre-packaged set of promotional<br />
materials of a person, company, or organization distributed<br />
to members of the media for promotional use. It contains all<br />
the information in one place that a media representative will<br />
need when preparing an interview or writing a story.</span></p>
<p style="text-align: left;"><span style="font-size: medium;">Where should I make my media kit available?</span></p>
<p style="text-align: left;"><span style="font-size: medium;">An online media kit allows the business owner international,<br />
24 hour exposure. An Author should create a online media</span></p>
<p style="text-align: left;"><span style="font-size: medium;">kit for his or her book, whether this is a part of an existing</span></p>
<p style="text-align: left;"><span style="font-size: medium;">web site with a new domain name, or a special web site for the book.</span></p>
<p style="text-align: left;"><span style="font-size: medium;">Why do I need an online media kit?</span></p>
<p style="text-align: left;"><span style="font-size: medium;">The reasons are limitless. A media kit is your silent sales<br />
person. Your media kit makes the media representative’s<br />
job easier. This media person has access to important and<br />
necessary information easily, all found in one place, without<br />
them having to do any further research. You need a media<br />
kit to insure that only serious prospects contact you. To eliminate<br />
expensive printing and distribution tasks often associated<br />
with traditional media kits.</span></p>
<p style="text-align: left;"><span style="font-size: medium;">You can direct your clients or prospective advertisers to review<br />
your online media kit, which is always up-to-date and<br />
you can include all support materials that are contained in<br />
your printed kit. Your media kit supplies media personalities<br />
with any and all information they will need to write a<br />
story or conduct an interview about you and/or your book.<br />
The media kit ensures that you and/or your book is presented<br />
in the most professional manner possible. The goal<br />
of a media kit is to grab the reader’s attention, make a lasting<br />
impression and create enough interest that they will contact<br />
you for more information.</span></p>
<p style="text-align: left;"><span style="font-size: medium;">Who views your media kit?</span></p>
<p style="text-align: left;"><span style="font-size: medium;">Journalists, advertisers, media representatives and other<br />
businesses. Media kits are also used during product launches,<br />
news conferences and at large events. Businesses, Authors,<br />
Musicians and other Creative Individuals use media kits.</span></p>
<p style="text-align: left;"><span style="font-size: medium;">Interested in a media kit? Contact <a href="http://theyppublishing.com/contact-us/">The YP Publishing</a>.<br />
</span></p>
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		<item>
		<title>How to Attend a Virtual Book Tour</title>
		<link>http://theyppublishing.com/how-to-attend-a-book-tour-without-leaving-your-home/</link>
		<comments>http://theyppublishing.com/how-to-attend-a-book-tour-without-leaving-your-home/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 02:58:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[articles]]></category>
		<category><![CDATA[blog tour]]></category>
		<category><![CDATA[book marketing]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook how to]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[media exposure]]></category>
		<category><![CDATA[virtual book tour]]></category>
		<category><![CDATA[author assistant]]></category>
		<category><![CDATA[authors]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[book tour]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[online exposure]]></category>

		<guid isPermaLink="false">http://theyppublishing.com/?p=1530</guid>
		<description><![CDATA[Virtual Book Tours Are you tired of packing, taking time off work and carrying boxes of books? Then a Virtual Book Tour may be for you. Virtual Book Tours can be done with or as an alternative for live book events. A Virtual Book Tour is an advertisement of online book events. Virtual Book Tours [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: medium;">Virtual Book Tours</span></p>
<p><span style="font-size: medium;">Are you tired of packing, taking time off work and carrying boxes of books? Then a Virtual Book Tour may be for you.</span></p>
<p><span style="font-size: medium;">Virtual Book Tours can be done with or as an alternative for live book events. A Virtual Book Tour is an advertisement of online book events.</span></p>
<p><span style="font-size: medium;">Virtual Book Tours can increase your market share. Your book will be appearing all over the Internet without ever leaving your home and best of all your exposure is global.</span></p>
<p><span style="font-size: medium;">The author stops at a given number of websites in a given amount of time, usually a month, the same as they would do at bookstores during a real world tour. At these stops, the author may be interviewed, may blog themselves, may answer questions from readers or get their book reviewed. The author may appear on radio shows or on podcasts who will read and recommends the book.</span></p>
<p><span style="font-size: medium;">Now what! You need to line up interested bloggers, podcasters and website owners who would be willing to host you. The main thing you need to consider is do these blogs generate enough traffic. The audience needs to be interested in your topic. Remember to have a media kit available to show perspective bloggers and website owners.</span></p>
<p><span style="font-size: medium;">Remember to make available for purchase through link backs to your book’s sales page on your website or through Amazon.com or BN.com (Barnes and Noble). Another hot tip, contests also attract listeners.</span></p>
<p><span style="font-size: medium;">Many Authors that I have spoken with have told me that they like Virtual Book Tours because it is less expensive. Is is also longer lasting and they have no public speaking worries. Some Authors prefer Live Book Tours because they enjoy seeing the audience&#8217;s reaction. Which do you prefer Live Book Tours or Virtual Book Tours?</span></p>
<p><span style="font-size: medium;">Let me help you with all of your important tasks. This would allow you to focus on the job that only an author can do, which is writing great books. Learn more about <a href="http://theyppublishing.com/services/author-assistant/">Virtual Book Tours here.</a></span></p>
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