This business primer makes it easy to understand how to do business online. How? “Boost Your Revenues by Turning People Away”. Part 1 identifies who your company’s ideal client is, and how that ideal client becomes an ideal online visitor when searching the Internet or looking at your company website. Part 1 also includes links to various worksheets to help a businessperson identify the ideal client. Part 2 outlines three simple ways to put together a website, so your ideal visitor feels confident about your ability to identify and solve problems. Part 3 tells your ideal visitor how to find your site. Alison’s aim is to help clients reach their online marketing potential. She wants customers to understand how to leverage the Internet to build their businesses. Most of the book’s content comes from real dealings with clients and providing answers to commonly asked questions.

Visit Alison’s website at http://idealvisitor.com/idealsite/book-2/

Yvonne Wu – How do you determine your ideal client?

Alison Silbert – “I” determine my ideal client by asking myself “who do I want to help?”, “what characteristics are included in my definition of an ideal client?”, and “what are the top 3 problems my ideal client has that I can solve quickly and easily for him/her?”

Yvonne Wu –Who is your intended audience?

Alison Silbert – Anyone interested in learning for himself/herself how to put together an effective website that starts the sales cycle for them.

Yvonne Wu – Tell us where “BOOST YOUR REVENUES BY TURNING PEOPLE” is available.

Alison Silbert – The book is available from amazon.com,  Barnes & Nobile and from. http://idealvisitor.com/idealsite/book-2/.

Twitter

Twitter is a great way to expand your online reach.   Twitter.com is a great site to use for expanding your online reach.  Twitter is like a online business card. You can use twitter to advertise new services that your company may have, advertise your blogs and create awareness of services you offer. Twitter is also very resourceful in assisting you in targeting your target market. Your followers can be individuals that you can learn from. Your profile can be customized with various backgrounds and you can summarize your available services on your profile. This is definitely a modern word of mouth tool.

Have you tried Twitterbeep? Twitterbeep will track conversations, Plug in a keyword about your book if you are a Author or about the type of service you provide. Twitterbeep will match you with perspective customers who may be looking or talking about that service or product.

There is not much that I would like to see changed when using Twitter except that when typing a message you are limited in the amount of words you can use. This sometimes prevents communication via Twitter. If you are a Twitter fan checkout Bubbletweet,  Twitxr, TwitPic, Twtqpon, Tweepler, TwitterFox,Tweetburner, Twit This, HelloTxt and FutureTweets .

MySpace

MySpace is a great place to meet and business network. If your target market is people working in Creative industries such as Entertainers and Authors MySpace.com is the place to be. Finding friends seems to be the main way to connect with people who work in industries that may need your services now or in the future and make them aware of your service offering. Your Myspace profile is a advertisement of your business.  Compared to other social media, MySpace allows for more creative control of the design elements of there profile. MySpace also has some great online job advertisements. Unfortunately MySpace group selection is limited and so is its blog utility.

Linked In

The biggest disadvantage of Linkedin is the profile. You are very limited in the information that you can provide in your profile. The template offered is very plain. Linked in’s security restrictions make it very hard to network with new people who could share a common interest. Many times the security settings want you to know the potential contacts email address. The opportunity to comment in Linkedin groups is a great way to build relationships with other business owners. There are some wonderful groups to join. This makes it simple to meet your specific target market. Once you comment the chance to connect with this person and add them as a contact becomes greater.

Facebook

Facebook.com started out as a social networking website for students. Facebook is a entrepreneurs dream. Facebook is an excellent place to post your blog. Your blog can quickly be picked up by the search engines and be listed under your company name. Facebook is a great way of advertising events. This allows the opportunity of meeting individuals in your target market face to face. This feature replaces the old fashion joining of business networking groups in your area.  Facebook groups are not as interactive as Linkedin groups. Facebook has added recent changes to their Fan Pages. You can now view insights. Insights are statistics about how your page and posts are doing. You can now track page activity. The removal of the left hand sidebar makes it  difficult to let your viewer know what your company does without the viewer flipping pages.

The newsfeed reminds me of a newspaper. There is constantly new activity to read. Best of all there are ways to interact.
Building relationships offline and online is still paramount to your business success.  Social media helps you to gain an insight to know various individuals  business, learn about their struggles, and through these observations  you can learn their needs and therefore provide them with a much needed product or service. There has been some changes to the newsfeed that is limiting the ability to read all your friends posts. This should change.

The main thing that you need to remember is that there is no point in collecting a huge amount of friends or connections if you are not going to communicate with them. Most importantly these connections should communicate with you. You need to be available to answer questions. The best method of communication is leaving a private message.
Please provide feedback about your favorite Social Forum.

Some popular video sites are YouTube, Google, Yahoo, Social Media Sites.

How to use Video

Make your videos You can use a digital camera, video cameras, web-cams, cell-phones etc (anything that records video) Keep it under 100mb so you can upload it. You may also need video software to transfer your raw data to the right type of file.

Stay on Topic. Always put your web address in the video. Videos are just another form of marketing and communicating your value to your market. It’s no different than writing a sales letter on a website.

Provide product-related information to aid use of your product or service.

Offer Sponsorship. Sponsors who may have similar products or complimentary products may want to pay to advertise or for you to advertise them.

Connect with people internationally or customers living in remote locations.

Why Every Business should have a Video on there website

Have you ever been at an event and listened intently to someone speaking only to say to the person beside you what did he say? Have you been at a social gathering in which you only had a few moments to talk about yourself and your business only to hear your audience say “What did he say?” or “What does he do?”

With video there are no other distractions like there are in person. You can rewind and fast forward if you do not understand or you are interrupted. You can replay anytime and any hour of the day. You can even press stop!

Do you find yourself spending more time on the internet then you do watching TV? Video watchers are TV watchers. Pew Research Center reports that Online news consumption continues to grow, and substantial minorities of Americans are now taking advantage of specialized web-based and digital tools to get the news.

Videos can be viewed anywhere on phones and on your website. You can add your video as an attachment on your email. Videos can be watched on subways, walking your dog and during your lunch hour.

Videos increase traffic, is less costly then a TV advertisement and much like a sales page or a TV commercial it is a way for you to advertise your site.

Let me know how Video has worked for you!

1. Authors use audio to prepare their manuscript. The Authors thoughts can be recorded and then later they can be transcribed to manuscript format.
2. Pick your favourite photos add your recorded audio and now you have a video.
3. Audio can be added onto your PowerPoint presentations for audience viewing.
4. To assist with scheduling yourself as a friendly reminder.
5. Placed on your website as an easy way for your audience to be provided with your information about your product or service.
6. To cater to an audience that is on the go by creating podcasts, audio books or creating an audio show.

Do you want to know how to download a Free Audio Recorder onto your computer? This audio can be played on your computer time and time again. Download my

How to Record Yourself for free podcast and receive step by step instruction.

URL:

Watch my podcast from itunes,  please leave us 5 stars and a kickass review

The invention of the iPad and the Kindle Reader, with its easy to use screen, has attracted the young and old alike – such as baby boomers born 1946 up and the young generation z while the introduction of the iphone, Google android phone and iPod have attracted tech savvy generation x, the baby boomers, and generation y, born in the 1970’s.

What does this mean to authors? Well there is a huge population that buys gadgets that have portals onto ebook content. They are viewing these books on the go, on the subway, in restaurants, and when they are standing in line. The high definition screen and user friendly touch keyboard makes the iPad a must have.

There are multiple ebook formats – formats such as EPUB, PDF, RTF, PDB, WOBI, LRF and TXT – thoughts to consider when publishing your first ebook.

• Prepare your ebook in doc format. Many ebook distribution stores will convert your book in multiple formats;

• Potential distributers for your ebook are Stanza on the iphone and .Aldiko for google android phone;

• When preparing your ebook for digital format to be displayed in e reader device the formatting must be simple: no tabs, no page numbers, no exotic fonts;

Your ebook can be sold on such ebook retailers as Lulu, Smashwords, BookGlutton, Kindle, iBookstore, and more;

• Don’t forget to sell your ebook on your own website to avoid commission fees;

• Advertise your book via social media;

• Add a link to your book into your email signature;

• Write articles about your book with a link to your book;

• Send out press releases about your soon to be released book;

• Create a video and distribute to online video directories.

To define the reasons why we blog, we need to look into the past. Wikipedia reports that a blog is a web log. It is a website that is maintained by an individual with regular entries of commentary, descriptions of events, or other materials such as graphics or video. Entries are commonly displayed in reverse-chronological order.

The fact that Google purchased blogger.com in February 2003 tells us that blogging must definitely be rising in popularity. There are now international blog expo’s and there must be a reason for all this media attention. TV shows are now being produced that talk about blogs, i.e. TV shows like Ugly Betty- and movies like Julie & Julia.

The fact that Google purchased blogger.com in February 2003 tells us that blogging must definitely be rising in popularity. There are now international blog expos, and there

must be a reason for all this media attention. TV shows are now being produced that talk about blogs — such as TV shows like Ugly Betty — and movies like Julie & Julia.

The reasons why we blog are as follows:

• To be used as websites;

• To be used as online diaries;

• To provide the possibility to leave comments;

• To create podcasts;

• To display one’s products and services;

• To show one’s articles;

• To advertise one’s books;

• To interact with one’s audience;

• To rank higher in search engines; and

• To test products.

One of the reasons why blogs have become so popular is that they can be maintained by individuals with limited HTML or programming skills. As a customer, you need less technical skills. Businesses can just log in and make changes to the pages themselves without a monthly fee. You are provided with free or paid templates. They can be hosted by the blog company, or you can host them yourself on your server.

You are able to respond to comments and build relationships. Individual’s comments provide insight and give feedback in regards to potential products or services you may be selling. They are definitely a test market. Blogs are a quick way for media to search for much needed content. As a writer, you can see if your idea generates interest.

The YP Publishing offers blog integration services find out more here.

<

Are you tired of packing, taking time off work and carrying boxes of books? Then a Virtual Book Tour may be for you.

Virtual Book Tours can be done with or as an alternative for live book events. A Virtual Book Tour is an advertisement of online book events.

Virtual Book Tours can increase your market share. Your book will be appearing all over the Internet without ever leaving your home and best of all your exposure is global.

The author stops at a given number of websites in a given amount of time, usually a month, the same as they would do at bookstores during a real world tour. At these stops, the author may be interviewed, may blog themselves, may answer questions from readers or get their book reviewed. The author may appear on radio shows or on podcasts who will read and recommends the book.

Now what! You need to line up interested bloggers, podcasters and website owners who would be willing to host you. The main thing you need to consider is do these blogs generate enough traffic. The audience needs to be interested in your topic. Remember to have a media kit available to show perspective bloggers and website owners.

Remember to make available for purchase through link backs to your book’s sales page on your website or through Amazon.com or BN.com (Barnes and Noble). Another hot tip, contests also attract listeners.

Many Authors that I have spoken with have told me that they like Virtual Book Tours because it is less expensive. Is is also longer lasting and they have no public speaking worries. Some Authors prefer Live Book Tours because they enjoy seeing the audience’s reaction. Which do you prefer Live Book Tours or Virtual Book Tours?

Let me help you with all of your important tasks. This would allow you to focus on the job that only an author can do, which is writing great books. Learn more about Virtual Book Tours here.