What is a media kit?

A media kit is a sales tool. A media kit, sometimes called a
press kit, is simply information put together that talks about
a business or product. A pre-packaged set of promotional
materials of a person, company, or organization distributed
to members of the media for promotional use. It contains all
the information in one place that a media representative will
need when preparing an interview or writing a story.

Where should I make my media kit available?

An online media kit allows the business owner international,
24 hour exposure. An Author should create a online media

kit for his or her book, whether this is a part of an existing

web site with a new domain name, or a special web site for the book.

Why do I need an online media kit?

The reasons are limitless. A media kit is your silent sales
person. Your media kit makes the media representative’s
job easier. This media person has access to important and
necessary information easily, all found in one place, without
them having to do any further research. You need a media
kit to insure that only serious prospects contact you. To eliminate
expensive printing and distribution tasks often associated
with traditional media kits.

You can direct your clients or prospective advertisers to review
your online media kit, which is always up-to-date and
you can include all support materials that are contained in
your printed kit. Your media kit supplies media personalities
with any and all information they will need to write a
story or conduct an interview about you and/or your book.
The media kit ensures that you and/or your book is presented
in the most professional manner possible. The goal
of a media kit is to grab the reader’s attention, make a lasting
impression and create enough interest that they will contact
you for more information.

Who views your media kit?

Journalists, advertisers, media representatives and other
businesses. Media kits are also used during product launches,
news conferences and at large events. Businesses, Authors,
Musicians and other Creative Individuals use media kits.

Interested in a media kit? Contact The YP Publishing.

Are you tired of packing, taking time off work and carrying boxes of books? Then a Virtual Book Tour may be for you.

Virtual Book Tours can be done with or as an alternative for live book events. A Virtual Book Tour is an advertisement of online book events.

Virtual Book Tours can increase your market share. Your book will be appearing all over the Internet without ever leaving your home and best of all your exposure is global.

The author stops at a given number of websites in a given amount of time, usually a month, the same as they would do at bookstores during a real world tour. At these stops, the author may be interviewed, may blog themselves, may answer questions from readers or get their book reviewed. The author may appear on radio shows or on podcasts who will read and recommends the book.

Now what! You need to line up interested bloggers, podcasters and website owners who would be willing to host you. The main thing you need to consider is do these blogs generate enough traffic. The audience needs to be interested in your topic. Remember to have a media kit available to show perspective bloggers and website owners.

Remember to make available for purchase through link backs to your book’s sales page on your website or through Amazon.com or BN.com (Barnes and Noble). Another hot tip, contests also attract listeners.

Many Authors that I have spoken with have told me that they like Virtual Book Tours because it is less expensive. Is is also longer lasting and they have no public speaking worries. Some Authors prefer Live Book Tours because they enjoy seeing the audience’s reaction. Which do you prefer Live Book Tours or Virtual Book Tours?

Let me help you with all of your important tasks. This would allow you to focus on the job that only an author can do, which is writing great books. Learn more about Virtual Book Tours here.