This business primer makes it easy to understand how to do business online. How? “Boost Your Revenues by Turning People Away”. Part 1 identifies who your company’s ideal client is, and how that ideal client becomes an ideal online visitor when searching the Internet or looking at your company website. Part 1 also includes links to various worksheets to help a businessperson identify the ideal client. Part 2 outlines three simple ways to put together a website, so your ideal visitor feels confident about your ability to identify and solve problems. Part 3 tells your ideal visitor how to find your site. Alison’s aim is to help clients reach their online marketing potential. She wants customers to understand how to leverage the Internet to build their businesses. Most of the book’s content comes from real dealings with clients and providing answers to commonly asked questions.

Visit Alison’s website at http://idealvisitor.com/idealsite/book-2/

Yvonne Wu – How do you determine your ideal client?

Alison Silbert – “I” determine my ideal client by asking myself “who do I want to help?”, “what characteristics are included in my definition of an ideal client?”, and “what are the top 3 problems my ideal client has that I can solve quickly and easily for him/her?”

Yvonne Wu –Who is your intended audience?

Alison Silbert – Anyone interested in learning for himself/herself how to put together an effective website that starts the sales cycle for them.

Yvonne Wu – Tell us where “BOOST YOUR REVENUES BY TURNING PEOPLE” is available.

Alison Silbert – The book is available from amazon.com,  Barnes & Nobile and from. http://idealvisitor.com/idealsite/book-2/.

Twitter

Twitter is a great way to expand your online reach.   Twitter.com is a great site to use for expanding your online reach.  Twitter is like a online business card. You can use twitter to advertise new services that your company may have, advertise your blogs and create awareness of services you offer. Twitter is also very resourceful in assisting you in targeting your target market. Your followers can be individuals that you can learn from. Your profile can be customized with various backgrounds and you can summarize your available services on your profile. This is definitely a modern word of mouth tool.

Have you tried Twitterbeep? Twitterbeep will track conversations, Plug in a keyword about your book if you are a Author or about the type of service you provide. Twitterbeep will match you with perspective customers who may be looking or talking about that service or product.

There is not much that I would like to see changed when using Twitter except that when typing a message you are limited in the amount of words you can use. This sometimes prevents communication via Twitter. If you are a Twitter fan checkout Bubbletweet,  Twitxr, TwitPic, Twtqpon, Tweepler, TwitterFox,Tweetburner, Twit This, HelloTxt and FutureTweets .

MySpace

MySpace is a great place to meet and business network. If your target market is people working in Creative industries such as Entertainers and Authors MySpace.com is the place to be. Finding friends seems to be the main way to connect with people who work in industries that may need your services now or in the future and make them aware of your service offering. Your Myspace profile is a advertisement of your business.  Compared to other social media, MySpace allows for more creative control of the design elements of there profile. MySpace also has some great online job advertisements. Unfortunately MySpace group selection is limited and so is its blog utility.

Linked In

The biggest disadvantage of Linkedin is the profile. You are very limited in the information that you can provide in your profile. The template offered is very plain. Linked in’s security restrictions make it very hard to network with new people who could share a common interest. Many times the security settings want you to know the potential contacts email address. The opportunity to comment in Linkedin groups is a great way to build relationships with other business owners. There are some wonderful groups to join. This makes it simple to meet your specific target market. Once you comment the chance to connect with this person and add them as a contact becomes greater.

Facebook

Facebook.com started out as a social networking website for students. Facebook is a entrepreneurs dream. Facebook is an excellent place to post your blog. Your blog can quickly be picked up by the search engines and be listed under your company name. Facebook is a great way of advertising events. This allows the opportunity of meeting individuals in your target market face to face. This feature replaces the old fashion joining of business networking groups in your area.  Facebook groups are not as interactive as Linkedin groups. Facebook has added recent changes to their Fan Pages. You can now view insights. Insights are statistics about how your page and posts are doing. You can now track page activity. The removal of the left hand sidebar makes it  difficult to let your viewer know what your company does without the viewer flipping pages.

The newsfeed reminds me of a newspaper. There is constantly new activity to read. Best of all there are ways to interact.
Building relationships offline and online is still paramount to your business success.  Social media helps you to gain an insight to know various individuals  business, learn about their struggles, and through these observations  you can learn their needs and therefore provide them with a much needed product or service. There has been some changes to the newsfeed that is limiting the ability to read all your friends posts. This should change.

The main thing that you need to remember is that there is no point in collecting a huge amount of friends or connections if you are not going to communicate with them. Most importantly these connections should communicate with you. You need to be available to answer questions. The best method of communication is leaving a private message.
Please provide feedback about your favorite Social Forum.

You can invite your friends to your business events you are holding or attending.
Once your friends are invited you can see who is attending your event.
You can stay in touch even after a networking event by using the Chat option.
Facebook is like a brochure, flyer or billboard. You can advertise your products or services and give your contact information.
Your followers can join your mailing list or purchase your products without visiting your website.
You can advertise and increase traffic to your blog, articles or website.
Bring increased traffic to your videos or use the video application to advertise your products/services on Facebook.
Using applications like polls promotes interactive communication among followers and other Facebook users.
Advertise your promotions.
Create or join groups that are in your chosen target market.

Do you need help setting up your social media profile? Are you thinking of calling Facebook 911? The YP Publishing offers Social Media Services contact us to find out more.

Watch my Podcast Video Facebook For Beginners.

Watch me on itunes: http://itunes.apple.com/ca/podcast/the-cappuccino-breeze-monthly/id306356647