There is now software such as eReader a Barnes and Nobile company that can be installed onto your iphone,  ipod touch, blackberry, Palm OS, Pocket PC, Windows mobile Smartphone, your PC and Laptop. This tool allows you to purchase and download ebooks. There is no cost presently for the basic version of this download.

For your Blackberry, you must install eReader directly from your device’s built-in browser. For your convenience, you can copy and paste this web address in an email and open it on your Blackberry.
www.ereader.com/bb

To purchase books for your ipod, ipad or iphone go to your iTunes store on your pc or laptop. The iTunes store will offer a selection for download. You can download audio books, podcasts, music videos, movies and apps.

Go to apps, select Stanza or eReader, under applications you will be given a choice of book apps to choose from. Choose the eReader that works best for you; follow the instructions and download.

As an Author what does this technology mean to you? You are expanding your market share to our green consumers. You are also attracting the consumer who is on the go and may not normally have the time to sit down and read a book. There is no more waiting for a book to be instock and shipped out.

Born between 1979 and 1994, these Generation Y kids are significantly more concerned about the environment than their parents are but have a strong influence over there parents purchases. This generation is not only using the latest technology but is showing their parents how to text message, fix there computers and install there software.

Where are these eco-friendly consumers found? These readers are no longer confined to the large bookstores to browse and read. You can see them reading in line-ups, waiting for appointments, sitting in malls, having coffee, on the bus, living in rural areas and sitting in stopped traffic.

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