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	<title>The YP Publishing &#187; website</title>
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	<link>http://theyppublishing.com</link>
	<description>Online Book Promotional Services</description>
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		<title>Author Interview &#8211; Alison Silbert</title>
		<link>http://theyppublishing.com/author-interview-alison-silbert/</link>
		<comments>http://theyppublishing.com/author-interview-alison-silbert/#comments</comments>
		<pubDate>Mon, 04 Jul 2011 07:00:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[books]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[new media marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[ideal client]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[online sales]]></category>

		<guid isPermaLink="false">http://theyppublishing.com/?p=3129</guid>
		<description><![CDATA[Alison Silbert  is the author of “Boost Your Revenues by Turning People Away”. Alison shares with her readers strategies on how to do business online. This business primer makes it easy to understand how to do business online. How? “Boost Your Revenues by Turning People Away”. Part 1 identifies who your company&#8217;s ideal client is, [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;"><strong><em>Alison Silbert  is the author of “</em></strong><strong>Boost Your Revenues by Turning People Away</strong><strong><em>”.</em></strong> Alison shares with her readers strategies on how to do business online.</span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">This business primer makes it easy to understand how to do business online. How? “Boost Your Revenues by Turning People Away”. Part 1 identifies who your company&#8217;s ideal client is, and how that ideal client becomes an ideal online visitor when searching the Internet or looking at your company website. Part 1 also includes links to various worksheets to help a businessperson identify the ideal client. Part 2 outlines three simple ways to put together a website, so your ideal <img class="alignright" title="Alison Silbert" src="http://theyppublishing.com/images/imagealison1.png" alt="" width="201" height="184" />visitor feels confident about your ability to identify and solve problems. Part 3 tells your ideal visitor how to find your site. Alison&#8217;s aim is to help clients reach their online marketing potential. She wants customers to understand how to leverage the Internet to build their businesses. Most of the book&#8217;s content comes from real dealings with clients and providing answers to commonly asked questions.</span></span></p>
<p>Visit Alison&#8217;s website at<strong><a href="http://idealvisitor.com/idealsite/book-2/"> http://idealvisitor.com/idealsite/book-2/</a></strong></p>
<p><strong>Yvonne Wu –</strong> <strong>How do you determine your ideal client?</strong></p>
<p><strong>Alison Silbert &#8211; </strong>“I” determine my ideal client by asking myself “who do I want to help?”, “what characteristics are included in my definition of an ideal client?”, and “what are the top 3 problems my ideal client has that I can solve quickly and easily for him/her?”</p>
<p><strong>Yvonne Wu –</strong>Who is your intended audience?</p>
<p><strong> </strong></p>
<p><strong>Alison Silbert &#8211; </strong>Anyone interested in learning for himself/herself how to put together an effective website that starts the sales cycle for them.</p>
<p><strong>Yvonne Wu – Tell us where “</strong><strong>BOOST YOUR REVENUES BY TURNING PEOPLE” is available.</strong></p>
<p><strong>Alison Silbert &#8211; </strong>The book is available from <a href="http://www.amazon.com/Boost-Your-Revenues-Turning-People/dp/1608605256/ref=sr_1_2?s=books&amp;ie=UTF8&amp;qid=1283087168&amp;sr=1-2">amazon.com</a>,  <a href="http://search.barnesandnoble.com/Boost-Your-Revenues-by-Turning-People-Away/Alison-Silbert/e/9781608605255/?itm=1&amp;USRI=boost+your+revenues+by+turning+people+away">Barnes &amp; Nobile</a> and from.<strong> </strong><a href="http://idealvisitor.com/idealsite/book-2/"><strong>http://idealvisitor.com/idealsite/book-2/</strong></a><strong>.</strong></p>
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		<item>
		<title>The Power of Video</title>
		<link>http://theyppublishing.com/the-power-of-video/</link>
		<comments>http://theyppublishing.com/the-power-of-video/#comments</comments>
		<pubDate>Fri, 25 Feb 2011 13:39:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[book marketing]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[new media marketing]]></category>
		<category><![CDATA[podcasting]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[podcasts]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[videopromotion]]></category>

		<guid isPermaLink="false">http://theyppublishing.com/?p=2894</guid>
		<description><![CDATA[Video is a way to educate your audience more quickly about your services for less cost.  Video captures the attention of your chosen audience.  Search Engines love video, it’s faster to get indexed than article marketing and people just love watching videos. Videos generate traffic to your site therefore increase sales. Some popular video sites are YouTube, [...]]]></description>
			<content:encoded><![CDATA[<p>Video is a way to educate your audience more quickly about your services for less cost.  Video captures the attention of your chosen audience.  Search Engines love video, it’s faster to get indexed than article marketing and people just love watching videos. Videos generate traffic to your site therefore increase sales.</p>
<p>Some popular video sites are YouTube, Google, Yahoo, Social Media Sites.</p>
<p><strong> How to use Video</strong></p>
<p><strong>Make your videos</strong> You can use a digital camera, video cameras, web-cams, cell-phones etc (anything that records video) Keep it under 100mb so you can upload it. You may also need video software to transfer your raw data to the right type of file.</p>
<p><strong>Stay on Topic.</strong> Always put your web address in the video. Videos are just another form of marketing and communicating your value to your market. It’s no different than writing a sales letter on a website.</p>
<p><strong>Provide product-related information</strong> to aid use of your product or service.</p>
<p><strong>Offer Sponsorship.</strong> Sponsors who may have similar products or complimentary products may want to pay to advertise or for you to advertise them.</p>
<p><strong>Connect with people internationally</strong> or customers living in remote locations.</p>
<p><strong>Why Every Business should have a Video on there website</strong></p>
<p>Have you ever been at an event and listened intently to someone speaking only to say to the person beside you what did he say? Have you been at a social gathering in which you only had a few moments to talk about yourself and your business only to hear your audience say “What did he say?” or “What does he do?”</p>
<p>With video there are no other distractions like there are in person. You can rewind and fast forward if you do not understand or you are interrupted. You can replay anytime and any hour of the day. You can even press stop!</p>
<p>Do you find yourself spending more time on the internet then you do watching TV? Video watchers are TV watchers. Pew Research Center reports that Online news consumption continues to grow, and substantial minorities of Americans are now taking advantage of specialized web-based and digital tools to get the news.</p>
<p>Videos can be viewed anywhere on phones and on your website. You can add your video as an attachment on your email. Videos can be watched on subways, walking your dog and during your lunch hour.</p>
<p>Videos increase traffic, is less costly then a TV advertisement and much like a sales page or a TV commercial it is a way for you to advertise your site.</p>
<p>Let me know how Video has worked for you!</p>
<p>&nbsp;</p>
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		<item>
		<title>How to Record Yourself for free</title>
		<link>http://theyppublishing.com/how-to-record-yourself-for-free/</link>
		<comments>http://theyppublishing.com/how-to-record-yourself-for-free/#comments</comments>
		<pubDate>Fri, 25 Feb 2011 13:34:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[internet]]></category>
		<category><![CDATA[new media marketing]]></category>
		<category><![CDATA[podcasting]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://theyppublishing.com/?p=2890</guid>
		<description><![CDATA[Six Top Ways to Use Audio Authors use audio to prepare their manuscript. The Authors thoughts can be recorded and then later they can be transcribed to manuscript format. Pick your favourite photos add your recorded audio and now you have a video. Audio can be added onto your PowerPoint presentations for audience viewing. To assist with [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Six Top Ways to Use Audio</strong></p>
<ol>
<li><strong>Authors use audio to prepare their manuscript. The Authors thoughts can be recorded and then later they can be transcribed to manuscript format.</strong></li>
<li><strong>Pick your favourite photos add your recorded audio and now you have a video.</strong></li>
<li><strong>Audio can be added onto your PowerPoint presentations for audience viewing.</strong></li>
<li><strong>To assist with scheduling yourself as a friendly reminder.</strong></li>
<li><strong>Placed on your website as an easy way for your audience to be provided with your information about your product or service.</strong></li>
<li><strong>To cater to an audience that is on the go by creating podcasts, audio books or creating an audio show.</strong></li>
</ol>
<p><strong> </strong></p>
<p><strong>Do you want to know how to download a Free Audio Recorder onto your computer? This audio can be played on your computer time and time again. Download my </strong></p>
<p><strong>How to Record Yourself for free podcast and receive step by step instruction.</strong></p>
<div><strong>The Cappuccino Breeze:Monthly Tips  Video Podcast</strong></div>
<p><strong> </strong>URL:</p>
<input type="text" value="http://theyppublishing.com/podcast/?feed=rss2" /> Copy and paste the url into your podcast reader to subscribe.</p>
<div>Watch me on itunes:<a href="http://itunes.apple.com/ca/podcast/the-cappuccino-breeze-monthly/id306356647"> </a><a href="http://itunes.apple.com/ca/podcast/the-cappuccino-breeze-monthly/id306356647">http://itunes.apple.com/ca/podcast/the-cappuccino-breeze-monthly/id306356647</a></div>
<p>Watch my podcast from itunes,  please leave us 5 stars and a kickass review  <img src='http://theyppublishing.com/wp-includes/images/smilies/icon_cool.gif' alt='8-)' class='wp-smiley' /> </p>
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		<item>
		<title>Blogging For Smarties</title>
		<link>http://theyppublishing.com/blogging-for-smarties/</link>
		<comments>http://theyppublishing.com/blogging-for-smarties/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 21:06:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[articles]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogging how to's]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[virtual]]></category>

		<guid isPermaLink="false">http://theyppublishing.com/?p=1985</guid>
		<description><![CDATA[Many presenters have approached me for suggestions on how to blog, yet nobody has mentioned to me why I should have a blog. Without the why being answered, I slowly found myself falling asleep during the presentation and leaving confused. To define the reasons why we blog, we need to look into the past. Wikipedia [...]]]></description>
			<content:encoded><![CDATA[<p><strong><span style="font-size: medium;">Many presenters have approached me for suggestions on how to blog, yet nobody has mentioned to me why I should have a blog. Without the <em>why </em>being answered, I slowly found myself falling asleep during the presentation and leaving confused.</span></strong></p>
<p><strong><span style="font-size: medium;">To define the reasons why we blog, we need to look into the past. Wikipedia reports that a blog is a web log. It is a website that is maintained by an individual with regular entries of commentary, descriptions of events, or other materials such as graphics or video. Entries are commonly displayed in reverse-chronological order.</span></strong></p>
<p><strong><span style="font-size: medium;">The fact that <a href="http://en.wikipedia.org/wiki/Google" target="_blank">Google</a> purchased <a href="http://en.wikipedia.org/wiki/Blogger.com" target="_blank">blogger.com</a> in February 2003 tells us that blogging must definitely be rising in popularity. There are now <a href="http://www.blogworldexpo.com/" target="_blank">international blog expo’s</a> and there must be a reason for all this media attention. TV shows are now being produced that talk about blogs, i.e. TV shows like Ugly Betty- and movies like Julie &amp; Julia.</span></strong></p>
<p><strong><span style="font-size: medium;">The fact that Google purchased blogger.com in February 2003 tells us that blogging must definitely be rising in popularity. There are now international blog expos, and there</span></strong></p>
<p><strong><span style="font-size: medium;">must be a reason for all this media attention. TV shows are now being produced that talk about blogs — such as TV shows like Ugly Betty — and movies like Julie &amp; Julia.</span></strong></p>
<p><strong><span style="font-size: medium;">The reasons why we blog are as follows:</span></strong></p>
<p><strong><span style="font-size: medium;">• To be used as websites;</span></strong></p>
<p><strong><span style="font-size: medium;">• To be used as online diaries;</span></strong></p>
<p><strong><span style="font-size: medium;">• To provide the possibility to leave comments;</span></strong></p>
<p><strong><span style="font-size: medium;">• To create podcasts;</span></strong></p>
<p><strong><span style="font-size: medium;">• To display one’s products and services;</span></strong></p>
<p><strong><span style="font-size: medium;">• To show one’s articles;</span></strong></p>
<p><strong><span style="font-size: medium;">• To advertise one’s books;</span></strong></p>
<p><strong><span style="font-size: medium;">• To interact with one’s audience;</span></strong></p>
<p><strong><span style="font-size: medium;">• To rank higher in search engines; and</span></strong></p>
<p><strong><span style="font-size: medium;">• To test products.</span></strong></p>
<p><strong><span style="font-size: medium;">One of the reasons why blogs have become so popular is that they can be maintained by individuals with limited HTML or programming skills. As a customer, you need less technical skills. Businesses can just log in and make changes to the pages themselves without a monthly fee. You are provided with free or paid templates. They can be hosted by the blog company, or you can host them yourself on your server.</span></strong></p>
<p><strong><span style="font-size: medium;">You are able to respond to comments and build relationships. Individual’s comments provide insight and give feedback in regards to potential products or services you may be selling. They are definitely a test market. Blogs are a quick way for media to search for much needed content. As a writer, you can see if your idea generates interest.</span></strong></p>
<p><span style="font-size: medium;">The YP Publishing offers blog integration services find out more <a href="http://theyppublishing.com/contact-us/">here. </a></span></p>
<p><</p>
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