As a freelance writer, putting together website sales copy can be an adventure. Listed below are the 6 essentials that you must provide in your sales page.

Sassy Headline

Your headline should stand out and be in a larger font. The headline should grab attention, interest your reader and pre-qualify your prospect. Subheadings that promise the reader a benefit.

Place a subheading underneath your main heading

Use subheadings in your copy to make the transition from one idea to the next. To make the reader want to continue reading, they must flow.  Subheadings are great for scrollers who can quickly see the product features and benefits. The Subheadings usually have check marks or bullets beside them. The features being a factual statement about the product and the benefits being what the prospect will get from this. How does it make them feel and what is in it for them?

Skepticism is erased with Testimonials

Back up your promises with testimonials. They provide proof that your product or service is a good resource.

Summarize by Handling Objections

Questions and answers are ideal for this. Figure out what is missing or what the common mistakes are and provide solutions. What you’re selling as a way to make sure those mistakes don’t happen in the future. This time, it’s different.

Spectacular close that provides the ideal solution

Don’t forget the call to action. Using graphics or large writing lets the reader know how they can purchase your product. Make it brief, and give an incentive to buy now, such as a lower price or bonuses that enhance the product.

Speaking Pictures or Video That Say A Thousand Words

Add a professional photograph of yourself or video that allows your prospect to make a connection with you and feel comfortable about their purchase decision.  Graphics can be used as purchase buttons, bullets and attention-getting images.

Picture by

gunnar3000@Photodune

The cover photo is 851px in width and 315px in height. This leaves lots of room for you to show your company logo and pictures of your book.

If you have basic html skills the Static iFrame app allows you to create an About the Book page, newsletter optin form and almost any widget to your Facebook page. Best of all, it appears below your Company logo.

Static iFrame

Press the star beside your favorite post, this enlarges the post making it a double column and pins it to the top. This can be useful if you are advertising an event or special promotion such as a speaking event, book review or book signing.

Facebook now has custom tabs that can be changed. Each tab is an app that has custom tab icons or thumbnail pictures that you can create for each tab that grabs the reader’s attention. You can choose to show your Facebook Likes.

Facebook lets you choose your own custom URL which can be your name, the name of your book or your publishing company.

The Admin panel at the top of your facebook page shows ‘insights’, a feature that gives you a good idea on which posts are the most popular and how many fans are reading your post. You can also see the demographics of your readers, their age and gender.

Plus Page tips are clearly displayed in the admin area so that you can follow the changes to Facebook and receive help when needed. The only feature I would like to see changed on Facebook is I would like there to be an option where you can send private messages in bulk to your Facebook Fans. Otherwise Facebook is a great way to advertise your products and services and share information with like-minded followers.

Are you looking for social media support? Learn more here.

As an Author, writing your first book can be exciting but time consuming. Having access to the latest technology helps the author stay organized and can save them valuable time. There are a ton of Mac applications out there. There are advantages and disadvantages to all of them, so research carefully before purchasing. Listed below are applications to put on your must have list for Authors who are Mac Users.

iBooks Author

Apple has recently created an application that can create and publish amazing Multi-Touch books for iPad. Apple has included templates that feature a wide variety of page layouts for your book. Best of all, you can preview your book on your iPad. Another big bonus for self-published authors is that once you are done, you can submit your finished work to the iBookstore or save as a pdf file.

OS X Mountain Lion

One of the biggest features for this application is the Auto Save feature and Dictation feature. Press the fn button twice on your Mac keyboard. Speak and your voice message will be typed into your document. The Auto Save feature  automatically saves your changes as you go, so you never have to worry about losing your work. As an Author you can go into your history and bring back previous documents. You can easily switch between various applications. For example, you can have Pages and Keynote open at the same time and view with just one click.  Very handy if you are cutting and pasting content to more than one source.

Read More http://www.apple.com/ca/osx/?cid=wwa-ca-kwg-mac-0001

TextExpander

The TextExpander application is created by the company: SmileOnMyMac.

If you find yourself frequently typing the same text, TextExpander 1.3.1 can save you hours of work—and your fingers hours of typing—each month. It lets you assign abbreviations to snippets of text; the abbreviations are automatically expanded to the full text snippets when you type them. For example, when I type homeadd, TextExpander types my full home address. TextExpander can also insert images or a mix of text and images, and you can create new snippets from selected text. TextExpander works systemwide, so your snippets are available in any OS X
application that lets you type text.

Online Review: http://www.macworld.com/article/51829/2006/07/softwarejackpot5.html

Bean

If you do not have iWorks or Microsoft to edit your document, the Bean Application is a wonderful alternative.

Bean supports .rtf, .rtfd, .txt, .html, and .webarchive formats. It can also open .doc, .xml, .odt, and .docx files, although, as with TextEdit, some documents translate better than others.   When writing, Bean gives you updated word and character counts, and the Get Info button provides such useful statistics as number of lines, carriage returns, paragraphs, and pages. You can also select text to see the number of words and characters in the selection.  Bean has formatting options, zooming, and a page layout mode.  Bean, as well, has an auto-save feature that automatically saves date-stamped backup versions of your documents. The developer also offers a Multilingual Edition that’s localized for Catalan, Chinese, French, German, Japanese, Korean, Slovak, and Swedish.

Online Review: http://www.macworld.com/article/135436/2008/09/bean.html

iCloud

iCloud updates all the changes, stores your documents from your Mac to all your devices including your iPad and iPhone. You can also use iCloud to locate your iPhone.

Are you an Author who is looking for book publishing assistance?  Learn More.

Facebook developers make money off the advertising they generate. The more you use their applications, the easier it is for them to find advertisers. Some Facebook developers solely make apps to sell to companies. They need to have a sound knowledge of php. There are ads inside the app or shops included in some apps.

To look at various Facebook applications go to https://www.facebook.com/appcenter/ .

I have put together a list of some of the coolest applications for Authors and Speakers.

Slideshare is a business media site that allows you to have PowerPoint presentations or pdf on your Facebook Fan page. Your presentations can be shared globally – you can allow others to embed your presentations. These presentations can show pictures of you speaking, book events and testimonials. The presentation can be  about your products, your cause or services. The Slideshare community regularly comments and downloads content. Slideshare can be used to generate leads and share ideas.

Eventbrite is a San Francisco-based company founded by Silicon Valley veterans. Eventbrite is a great way to bring people together for an event and to sell tickets to speaking engagements or workshops. Eventbrite publishes an event page directly on Facebook with your event details and a link to buy tickets. Your event is promoted through your newsfeed on Facebook.

Video is used to advertise your products and services and show your know-how. Info commercials are common. Videos are also commonly used for advertising or showing past events. The great thing about the video is that you can use embedded code that can be used on any website. You can share your videos with everyone.

Network blogs give the latest updates of your blog post that appears in your Facebook fanpage. You will be given your own page. You can register your blog. You can invite readers – or readers may choose – to follow your blog. Network blogs at times may advertise your blog with such headings as Top 5 blogs on Facebook. This advertising appears in the search engines.

Static Html Iframe box allows you to place html code into a box. This gives you additional useful links, graphics, placement of mailing list autoresponders and text. You can even name your page and add your book, payment information and contact details.

Author Marketing App allows you to add your book information, about the author information and events without any html skills. This information is then listed on your Facebook Page.

Goodreads app allows you to list  your favorite books. Your listing can be shared with your friends.

Social Tweet brings you the best of both worlds. It marries your Facebook and Twitter accounts. It also helps you to promote your business in Facebook with branded apps and bespoke Fan/Business Pages.

About the Author: Yvonne is the author of  Blogging for Smarties Full Edition . This ebook includes access to 2 videos for beginners and advanced users.

Daniel Friedmann is CEO of a large aerospace corporation. He is a professional engineer and holds a master’s degree in engineering physics. He has 30 years’ experience in the space industry, having worked on projects in fifteen countries while throughout the decades conducting extensive research. He has published more than 20 peer-reviewed scientific papers on space industry topics and cosmology. He is also a longtime student of religion.

You can visit his website at http://danielfriedmannbooks.com/

Facebook - https://www.facebook.com/pages/The-Genesis-One-Code/141524692605591

Twitter – https://twitter.com/genesisonecode

Free Gift: Bible Clock for iPhone, iPod, iPad

Listen to Daniel Friedmann live internet radio interview on
epodcastnetwork.com

Author insert a music with WS Audio Player.
(Download) this music.

The Interview

Q -Were the heavens and the earth created 6,000 years ago, as the Bible suggests?

Daniel Friedmann – The Bible says everything was created in 6 days prior to about 6000 years ago. However, it turns out these 6 “days” were actually billions of years in duration. Thus the biblical and scientific timeline correspond – precisely.

Q -What does The Genesis One Code mean?

Daniel Friedmann – The title “Genesis One” refers to the Bible, Chapter One of Genesis, which contains the creation account. The “Code” refers to a simple formula that translates one “creation day” into time as we measure it. With this formula, 1 creation day equals 2.56 billion years – derived from biblical text wherein science and religion timelines for the development of the universe and life on earth are equivalent.

Q – What do you think will surprise readers the most?

Daniel Friedmann – Readers are shocked at the incredible correlation in the time of events – 19 events, from the age of the universe to the first life, correspond perfectly – scriptures, hundreds and thousands of years old, and science, less than 50 years old, correspond. Beyond that the three major unanswered questions in science are answered in scriptures.

Q -What is the big bang theory?

Daniel Friedmann – It is the prevalent scientific theory to explain the development of the universe. According to the Big Bang theory, the Universe was once in an extremely hot and dense state which expanded rapidly over time forming the myriad of celestial bodies we see today.

Q – Tell us where “The Genesis One Code” is available.

Daniel Friedmann – The book is available at Amazon.com and many more retailers.

How to Participate
Be sure to Like Daniel Friedmann, ask a question and join the conversation on Daniel Friedmann’s Facebook page.

RSVP today by Liking Daniel Friedmann on Facebook.  Mark the date on your calendar. Daniel Friedmann will be giving away a copy of The Genesis One Code. Daniel Friedmann will be available to answer any of your questions about The Genesis One Code and his writing. Post your question on Daniel Friedmann’s Facebook page.
What you will learn:
What is the age of the universe and first life?
When was the appearance of life in the oceans?
Where is Eden?
What were Adam and Eve really like?
Understanding the beginning.
What are the 20 Bible/Science matches for events described in Genesis?
Sources used for information in his book.

Daniel Friedmann lays out the connection between God’s creation and modern-day science in his book The Genesis One Code.

Daniel will be traveling the hemisphere talking about his book “The Genesis One Code.”
Contests * Giveaways * Reviews * Interviews
Visit participating sites to find out more

http://virtualbooktour-theyppublishing.blogspot.ca/p/genesis-and-science-on-origins-of.html

Free Gift: Bible Clock for iPhone, iPod, iPad

Visit Daniel Friedmann’s virtual tour to learn more.

Cynthia Kocialski is the founder of three start-ups and helps entrepreneurs transform their ideas into new businesses. Cynthia is the author of Startup from the Ground Up and Out of the Classroom Lessons in Success. Cynthia writes regularly at Start-up Entrepreneurs’ Blog. and provides in her video series information on New Business Strategies.

Learn more about Your Startup Company as a Business Experiment Book and Video Training.

Connect with Cynthia Kocialski

Linkedin – http://www.linkedin.com/pub/cynthia-kocialski/8/18a/702

Twitter – https://twitter.com/ckocialski

Listen to Cynthia Kocialski live internet radio interview on epodcastnetwork.com

Author insert a music with WS Audio Player.
Download (download).

The Interview

Q: As a Start-up Advisor tell me why we do not need a business plan?

Cynthia Kocialski: Most entrepreneurs treat the information in the business plan as the proven recipe for reaching their goals. The problem is most of the information is estimates, guesses, and just plain wishful thinking. How much of the information in your business plan is rock solid facts and data? Unless you have direct experience with the market, customers, and stakeholders, it’s not likely to be based upon actual experience. In which case, you are simply not ready yet to write a business plan. This is where the concept plan coupled with a strategy for business experiments comes into play. It creates the mindset within the entrepreneur that one needs to discover the right product and business model through direct experience before one can write that rock solid business plan.

Q: Tell me about the book.

Cynthia Kocialski: Your Start-Up Company as an Experiment eBook is how the scientific method can be applied when starting a new business – a process and system for discovery you to determine what the new business really is. The first phase of the start-up should be to identify the assumptions and hypotheses about the product and business, devise business experiments to prove out the theories, and iterate until the entrepreneur has a good understanding of market and customers. Then it becomes possible to really build a viable business and if desired, attract investors.

Best of all when you purchase Your Startup Company as a Business Experiment Video Training, you’ll receive a dozen bonus gifts. New Business Training audios, transcripts, worksheets, whitepapers, ebook and an animation series to illustrate various scenarios and concepts.

Q: Tell us more about the video series that goes with the book.

Cynthia Kocialski: This Video Series has 2 hours of information that will change your perspective on the way you do business.  The Videos Course provides the entrepreneur with a way to simplify what they need to focus on and in a way that is doable and manageable for them. Show the first time entrepreneurs HOW to think about creating the business and gives examples of how other entrepreneurs have tackled different hurdles.

Q: Why should every new business have a Concept Plan?

Cynthia Kocialski:Where business plans are based on a lot of guesswork and pulling unsubstantiated numbers out of thin air, the Concept Plans serve as a concrete question and answer methodology to produce the answers you need. The Concept Plan quickly answer the question of what you think you are going to do. Encourage you to address the crucial unknowns.Question your assumptions and ask how you’re going to test them and identifies the what-if or only-if-this scenarios that are the foundation of the plan.

Q: I have only so much time and money how do I know that this course will provide me with what I need?

Cynthia Kocialski: Most entrepreneurs have a technical skilled background. If they are starting a software company, they were trained as programmers. If they are starting an architectural firm, they were trained as architects. They focus on the end product for the skill, which is either developing the product or providing the service. Time and again, I find entrepreneurs who don’t want to spend money of the ‘other’ aspects of a business because they think the product is the biggest piece to success – until it is almost too late. Yet, their start-up is a business. Investors only attribute 10% of success to the product, the rest is the business that surrounds the product. Anyone considering this course has figured out that the product isn’t everything and they need to know what the rest is.

Q:Where can I buy Your Startup Company as a Business Experiment Video Training Program and book?

Cynthia Kocialski: You can purchase my video series and book on udemy (http://www.udemy.com/your-start-up-company-as-a-business-experiment)

Join Author Cynthia Kocialski on her Labor Day Virtual Tour, sponsored by The YP Publishing.

Cynthia will be traveling the hemisphere talking about her innovative video series and ebook for start-ups.

Aspiring to be the entrepreneur that starts the next Google, Apple or Facebook  is possible, it’s just not easy!

Contests * Giveaways * Reviews * Interviews

Learn More


http://cynthiakocialski.com/

Contact Cynthia and Join the Conversation!

Podcasting involves blogging with audio or video instead of text. Essentially, you post an MP3/MP4 file instead of an article. Podcasting can be an alternative to the newspaper or magazine. You can listen to a podcast with your iPhone, BlackBerry, iPod or media player anywhere that you have an Internet connection. Podcasting is very similar to a radio show that you listen to in your car.

Why Podcast?
1. An increasing number of people are downloading new podcasts every day.
2. Unlike TV shows, a podcast can be played whenever the listener wants.
3. People can listen to them in their cars on their way to work or when they go for a run. You will get their full attention.
4. There is a lot less competition in the podcast market than there is in the article market.
5. Podcasting is a lot easier and less time consuming than blogging and getting your articles published.

Podcasting can direct traffic to your website. Your audience is able to provide feedback by email. You do not need an iPod to listen to a podcast. A podcast is an MP3 audio file or MP4 video file. You can use FREE software, such as iTunes, QuickTime or Windows Media Player, to listen to a podcast. You only need an iPod or any other mobile player to listen to a podcast while you are out.

Are you interested in learning more about Podcasting and Blogging? Are you looking for in depth step by step instruction? Purchase Blogging for Smarties Full Edition . This ebook includes access to 2 videos for beginners and advanced users.