1. You can invite your friends to your business events you are holding or attending.
2. Once your friends are invited you can see who is attending your event.
3. You can stay in touch even after a networking event by using the Chat option.
4. Facebook is like a brochure, flyer or billboard. You can advertise your products or services and give your contact information.
5. Your followers can join your mailing list or purchase your products without visiting your website.
6. You can advertise and increase traffic to your blog, articles or website.
7. Bring increased traffic to your videos or use the video application to advertise your products/services on Facebook.
8. Using applications like polls promotes interactive communication among followers and other Facebook users.
9. Advertise your promotions.
10. Create or join groups that are in your chosen target market.

Do you need help setting up your social media profile? Are you thinking of calling Facebook 911? The YP Publishing offers Social Media Services contact us to find out more.

To define the reasons why we blog, we need to look into the past. Wikipedia reports that a blog is a web log. It is a website that is maintained by an individual with regular entries of commentary, descriptions of events, or other materials such as graphics or video. Entries are commonly displayed in reverse-chronological order.

The fact that Google purchased blogger.com in February 2003 tells us that blogging must definitely be rising in popularity. There are now international blog expo’s and there must be a reason for all this media attention. TV shows are now being produced that talk about blogs, i.e. TV shows like Ugly Betty- and movies like Julie & Julia.

The fact that Google purchased blogger.com in February 2003 tells us that blogging must definitely be rising in popularity. There are now international blog expos, and there

must be a reason for all this media attention. TV shows are now being produced that talk about blogs — such as TV shows like Ugly Betty — and movies like Julie & Julia.

The reasons why we blog are as follows:

• To be used as websites;

• To be used as online diaries;

• To provide the possibility to leave comments;

• To create podcasts;

• To display one’s products and services;

• To show one’s articles;

• To advertise one’s books;

• To interact with one’s audience;

• To rank higher in search engines; and

• To test products.

One of the reasons why blogs have become so popular is that they can be maintained by individuals with limited HTML or programming skills. As a customer, you need less technical skills. Businesses can just log in and make changes to the pages themselves without a monthly fee. You are provided with free or paid templates. They can be hosted by the blog company, or you can host them yourself on your server.

You are able to respond to comments and build relationships. Individual’s comments provide insight and give feedback in regards to potential products or services you may be selling. They are definitely a test market. Blogs are a quick way for media to search for much needed content. As a writer, you can see if your idea generates interest.

The YP Publishing offers blog integration services find out more here.

What is a media kit?

A media kit is a sales tool. A media kit, sometimes called a
press kit, is simply information put together that talks about
a business or product. A pre-packaged set of promotional
materials of a person, company, or organization distributed
to members of the media for promotional use. It contains all
the information in one place that a media representative will
need when preparing an interview or writing a story.

Where should I make my media kit available?

An online media kit allows the business owner international,
24 hour exposure. An Author should create a online media

kit for his or her book, whether this is a part of an existing

web site with a new domain name, or a special web site for the book.

Why do I need an online media kit?

The reasons are limitless. A media kit is your silent sales
person. Your media kit makes the media representative’s
job easier. This media person has access to important and
necessary information easily, all found in one place, without
them having to do any further research. You need a media
kit to insure that only serious prospects contact you. To eliminate
expensive printing and distribution tasks often associated
with traditional media kits.

You can direct your clients or prospective advertisers to review
your online media kit, which is always up-to-date and
you can include all support materials that are contained in
your printed kit. Your media kit supplies media personalities
with any and all information they will need to write a
story or conduct an interview about you and/or your book.
The media kit ensures that you and/or your book is presented
in the most professional manner possible. The goal
of a media kit is to grab the reader’s attention, make a lasting
impression and create enough interest that they will contact
you for more information.

Who views your media kit?

Journalists, advertisers, media representatives and other
businesses. Media kits are also used during product launches,
news conferences and at large events. Businesses, Authors,
Musicians and other Creative Individuals use media kits.

Interested in a media kit? Contact The YP Publishing.

]]> http://theyppublishing.com/the-4-w%e2%80%99s-of-a-media-kit/feed/ 3 http://theyppublishing.com/how-to-attend-a-book-tour-without-leaving-your-home/ http://theyppublishing.com/how-to-attend-a-book-tour-without-leaving-your-home/#comments Tue, 22 Dec 2009 02:58:39 +0000 admin http://theyppublishing.com/?p=1530 Virtual Book Tours

Are you tired of packing, taking time off work and carrying boxes of books? Then a Virtual Book Tour may be for you.

Virtual Book Tours can be done with or as an alternative for live book events. A Virtual Book Tour is an advertisement of online book events.

Virtual Book Tours can increase your market share. Your book will be appearing all over the Internet without ever leaving your home and best of all your exposure is global.

The author stops at a given number of websites in a given amount of time, usually a month, the same as they would do at bookstores during a real world tour. At these stops, the author may be interviewed, may blog themselves, may answer questions from readers or get their book reviewed. The author may appear on radio shows or on podcasts who will read and recommends the book.

Now what! You need to line up interested bloggers, podcasters and website owners who would be willing to host you. The main thing you need to consider is do these blogs generate enough traffic. The audience needs to be interested in your topic. Remember to have a media kit available to show perspective bloggers and website owners.

Remember to make available for purchase through link backs to your book’s sales page on your website or through Amazon.com or BN.com (Barnes and Noble). Another hot tip, contests also attract listeners.

Many Authors that I have spoken with have told me that they like Virtual Book Tours because it is less expensive. Is is also longer lasting and they have no public speaking worries. Some Authors prefer Live Book Tours because they enjoy seeing the audience’s reaction. Which do you prefer Live Book Tours or Virtual Book Tours?

Let me help you with all of your important tasks. This would allow you to focus on the job that only an author can do, which is writing great books. Learn more about Virtual Book Tours here.

Go to the Portfolio tab then select Books.