Cynthia Kocialski is the author of “Startup From The Ground Up”. Cynthia Kocialski shares with her readers the right path in the right direction with tips, strategies, and techniques on how to launch a start up.
Cynthia Kocialski is the founder of three tech companies. What makes her unique is that she has experienced many start-ups and seen them from the inside out, including the day-to-day trials and tribulations, not just the milestones and status presented to passive investors and outsiders. In the past 15 years, she has been involved in dozens of start-ups and has served on various advisory boards. These companies have collectively returned billions of dollars to investors. Cynthia has held various technical, marketing, and management positions at IBM and Matrox Electronics. Cynthia has engineering and mathematics degrees from the University of Rochester and the University of Virginia.
Yvonne Wu – What is the first sign that a startup will be a failure?
Cynthia Kocialski – When I speak with the founders and there is a sense of arrogance. It’s the attitude that we’re planning this great product and company, and no one is going to tell us what to do because we know what to do. They don’t want to listen to anyone. But I know that whatever they are planning, won’t unfold as they expect and if they hold to their grand plans, the company will fail.
Yvonne Wu – What marketing advice do you give new business owners?
Cynthia Kocialski – Marketing should be started as soon as possible, even before the product is ready for customers. Marketing creates demand for the product or service. Marketing builds awareness for your company and product. Like it or not, products don’t sell themselves. Customers always prefer to buy the familiar. In the customer’s mind, that which is familiar is less risk.
Yvonne Wu – The title of your book what does it mean?
Cynthia Kocialski – The title is meant to imply the seed stage or early stage start-up company, those new businesses just opening up. The subtitle shows that it is a how-to business book, and was chosen to embrace target keywords for search engines.
The book title itself was crowd sourced. I conducted surveys and asked recipients to name the book. I selected the best ones and conducted another survey to see which title was the best choice. My original title was Start-Up In The Sky, a variant of pie in the sky. I thought it was clever, but nobody liked it.
Yvonne Wu – Describe your book in 3 words.
Cynthia Kocialski – Practical Business Creation
Yvonne Wu – Tell us where “Startup From The Ground Up” is available.
Learn more about Cynthia, download Cynthia Kocialski’s podcast in iTunes