What is syndication?
Syndicating your blog through an RSS feed, allows your readership quick access to all of your blog posts without requiring them to visit your blog.
When you syndicate your blog, you are listing your blog or RSS feed to various blog directories and forums. You are allowing readers to subscribe to your blog in offline newsreaders. Other websites display your latest posts.
Readers can read your latest blog entry without visiting your website.
Why syndicate your blog?
Syndication is an effective, cheap way of advertising your blog and content on your blog. Syndication has become a highly effective strategy for link building. Links are embedded within the syndicated content. When you write about a specific topic, eg. creating a blog, you generate keywords that when typed into search engines by readers may result in your website being listed, increasing traffic, and improving your search engine rankings.
Most people do not have the time to visit your blog to view latest posts, so viewing your posts through an RSS feed allows them to keep up with your syndicated content, and other content.
They can still click through to visit your blog, especially for the purpose of leaving comments, viewing other content, or participating in the conversation.
How and where do you Syndicate your blog?
You will need to list your blog or RSS feed on online directories, various forums, and social media, as well as having your RSS feed address available on your site. Here are some examples:
Syndicate to social media. Syndicating to social media means sharing your latest blog posts on your social media profiles. Some sites that have automatic syndication are Networked Blogs, Linkedin, Facebook and Twitterfeed .
Syndicate to blog directories and forums. Browse around to see how the directories share other blogs’ latest content. Many online Forums, such as Ning, allow you to list your recent posts from your RSS feed on your profile.
Syndicate full content. Some sites allow you to sign up and add your RSS feed to their network. They will then review your latest posts, and if they like the post, they will publish it in full on their own site. One example is Social Media Today.
You should always include internal links within your blog post that link to other posts and pages in your website, so that readers will read other articles and view related products and services you offer.
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