Have you met those people who are well known and respected in their community? Everyone attends their events and seminars.

Yet once they leave their community or once they try to spread the word about their expertise to a new online market they find that no one has heard of them.

They soon find that they need to start from the beginning. Branding yourself online and

establishing expert status is based overwhelmingly on one factor – perception. Proclaiming yourself to be an expert is not enough. This takes time to build in the minds of new global targeted audience.

After all, your brand is not what you say it is, it is what they say it is!

Once you successfully brand yourself you’ll become known as the authoritative expert in your niche. Not just in your community, but on an international level. People use the internet because they are looking to find solutions to their problems and answers to their questions. If you’re seen as the leading expert, you become the go­-to person for solving problems and providing information to groups of people who are in need of it. You are perceived by other people as the expert in your given field.

Expertise does not guarantee that you will be successful. Sometimes it is those who are well branded who take the bigger pie slice within their given niche market. Those with the largest visibility and who have the best marketing strategy become known as the “Go to Person” within a specific industry.

A strong grasp of your subjective matter is, of course, a prerequisite to being clear about what your strengths are. The first question you must ask is, What is your unique selling proposition that also reflects your values? Perhaps you write and speak about being a cancer survivor. Also, that field. This is your unique selling point. You will need to know how to describe your brand and that you practice what you preach.

Figure out who your target audience is and where they go for information. Then get your message to them.

Yvonne Wu is an award winning author and certified Professional Virtual Author’s Assistant who helps authors spend more of their time doing what they do best – writing a great book. You have a story to tell.  Let’s get you out there to tell it!  Learn more about our author services.

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