The YP Publishing Chats with Cynthia Kocialski Start-up Advisor

Cynthia Kocialski is the founder of three start-ups and helps entrepreneurs transform their ideas into new businesses. Cynthia is the author of Startup from the Ground Up and Out of the Classroom Lessons in Success. Cynthia writes regularly at Start-up Entrepreneurs’ Blog. and provides in her video series information on New Business Strategies.

Learn more about Your Startup Company as a Business Experiment Book and Video Training.

Listen to Cynthia Kocialski live internet radio interview on


 The Interview 

Q: As a Start-up Advisor tell me why we do not need a business plan?

Cynthia Kocialski: Most entrepreneurs treat the information in the business plan as the proven recipe for reaching their goals. The problem is most of the information is estimates, guesses, and just plain wishful thinking. How much of the information in your business plan is rock solid facts and data? Unless you have direct experience with the market, customers, and stakeholders, it’s not likely to be based upon actual experience. In which case, you are simply not ready yet to write a business plan. This is where the concept plan coupled with a strategy for business experiments comes into play. It creates the mindset within the entrepreneur that one needs to discover the right product and business model through direct experience before one can write that rock solid business plan.

Q: Tell me about the book.

Cynthia Kocialski: Your Start-Up Company as an Experiment eBook is how the scientific method can be applied when starting a new business – a process and system for discovery you to determine what the new business really is. The first phase of the start-up should be to identify the assumptions and hypotheses about the product and business, devise business experiments to prove out the theories, and iterate until the entrepreneur has a good understanding of market and customers. Then it becomes possible to really build a viable business and if desired, attract investors.

Best of all when you purchase Your Startup Company as a Business Experiment Video Training, you’ll receive a dozen bonus gifts. New Business Training audios, transcripts, worksheets, whitepapers, ebook and an animation series to illustrate various scenarios and concepts.

Q: Tell us more about the video series that goes with the book.

Cynthia Kocialski: This Video Series has 2 hours of information that will change your perspective on the way you do business.  The Videos Course provides the entrepreneur with a way to simplify what they need to focus on and in a way that is doable and manageable for them. Show the first time entrepreneurs HOW to think about creating the business and gives examples of how other entrepreneurs have tackled different hurdles.

Q: Why should every new business have a Concept Plan?

Cynthia Kocialski:Where business plans are based on a lot of guesswork and pulling unsubstantiated numbers out of thin air, the Concept Plans serve as a concrete question and answer methodology to produce the answers you need. The Concept Plan quickly answer the question of what you think you are going to do. Encourage you to address the crucial unknowns.Question your assumptions and ask how you’re going to test them and identifies the what-if or only-if-this scenarios that are the foundation of the plan.

Q: I have only so much time and money how do I know that this course will provide me with what I need?

Cynthia Kocialski: Most entrepreneurs have a technical skilled background. If they are starting a software company, they were trained as programmers. If they are starting an architectural firm, they were trained as architects. They focus on the end product for the skill, which is either developing the product or providing the service. Time and again, I find entrepreneurs who don’t want to spend money of the ‘other’ aspects of a business because they think the product is the biggest piece to success – until it is almost too late. Yet, their start-up is a business. Investors only attribute 10% of success to the product, the rest is the business that surrounds the product. Anyone considering this course has figured out that the product isn’t everything and they need to know what the rest is.

Q:Where can I buy Your Startup Company as a Business Experiment Video Training Program and book?

Cynthia Kocialski: You can purchase my video series and book on udemy (